AMP: Future of Mobile Browsing

If you consistently scour the internet to stay updated with the latest content, lately you might have noticed the search engine snippets (Top Stories) containing a small tiny icon featuring a ‘lightning bolt’ followed by a piece of text spelled “AMP”. AMP is the acronym for ‘Accelerated Mobile Pages’.  

So, what is AMP?

AMP is a Google-backed project intended to become an open standard for any web publishers to deliver super-fast mobile pages.

And, how it is different from Responsive Web Pages or Mobile Friendly Pages?

A responsive web page or mobile friendly page is the same page of the website displayed in a different layout optimized to work across a range of devices such as desktops, laptops, tablets, smart-phone etc. However, an AMP page is a lightweight web page designed to load super-fast across mobile devices. There is the minimal adaptation in the latter case.

How does AMP work to achieve super-fast load-times?

To find out the answer why AMP is super fast and ease, click here

To integrate AMP with your business, connect with us at [email protected]