Ammo Newsletter #020

Ammo Newsletter #020

Read on for 5 useful links, the latest episode of Weird Growth with Andrew Holder from Revo Fitness, and a new round of startup events to get tickets to. Plus, Jack shares his?SXSW experience.

Useful Links

Reforge AI

Interact with a knowledge base from world-leading growth experts.

Amplify

Where Australians find uncommon ground. ?

Fingertip

Your all-in-one toolkit to manage your business. A challenger to Linktree.

Posture Puck

Stand better. Stand longer.

Ugmonk

A simple way to plan your week.

Learn from Revo Fitness Founder - Andrew Holder

Andrew is a calm and charismatic leader who showed true determination and grit to build the fitness empire that is Revo Fitness. By the end of 2024 they will have 50+ gyms around Australia. In this episode of Weird Growth Andrew talks about how to build a culture of excellence and how they built the smart member experience that Revo Members enjoy. His one big piece of advice -?Play for the right reasons. Put one foot in front of the other. Let go of the outcomes you want to achieve personally. Think about what you can achieve as a “we” not a “me”.

Watch here

Festival Passes on Sale for West Tech Fest

Bundle and save for the week.

Who it's for: Startups from all over the world looking for talent, money and customers. Investors who want to meet the hottest startups. Members of the startup community who want to support the ecosystem and help it thrive.

How much: $700 for the whole week. Great value.

What's included?

• Ease of Access – skip the queues to access the events
• Exclusive Savings – enjoy a 10% discount off single ticket prices
• Premium services throughout the event, including West Tech Main Festival Passholder VIP room
• Guaranteed access or tickets to the following events: West Tech Women, West Tech Coast, Freo Startup Fest, West Tech Main, After Party at West Tech Main on Thursday 5th of December.
• Exclusive West Tech Fest Merch

Find out more

SXSW - Is it worth it?

A message from Jack

Not long now until SXSW Sydney kicks off. The fantastic mix of music, film, TV, Culture, Arts, Startups and Technology make it one of the biggest events in the Southern Hemisphere.

Last year I ventured across to tick off a bucket-list item and see what the fuss was about.? The festival week was full of ups like mixing with the Community Collective/FKS crew and AfterWork legends; and a few downs like getting our car keys lost at the beach and watching Barry Koeghan hump dirt in the premier of Saltburn. Jokes aside the event is all about scale so if you are heading across this year my advice is be clever with your sessions, be open to spontaneous music in the beer gardens and just embrace the crazy week.

Launching art is so similar to the startup world. I loved listening to Charlie Brooker from Black Mirror with Julia Zemiro, Tesla Chairman Robyn Denholm and Que Minh Luu from Netflix.

Here's one grab from the many sets of notes I took when it came to building audience because hey isn't that what you are trying to do with your company?

Great content has rules of engagement when it comes to your audience:

1. Respect their time - your competing with laundry, dishes and busy lives
2. Give them an anchor - a family character, cast member or universal story
3. Combine comfort and surprise - establish a relationship then shock

This year, Melanie Perkins from Canva, The Kid Laroi, Razor CEO Min-Liang Tan and Olympian Normie Fox would be my picks.

Want to learn more about growth marketing? If you need help,?we can help.

Link to header image: F.B.I Robot