Ammo Newsletter #013
Ammo Marketing
Make Ideas Happen. Marketing, branding and digital growth strategies for innovative businesses.
Read on for 5 useful links and?our latest Weird Growth?episode, attend an emerging creators event, and the re-launch of She Codes. Plus, do you have product/market fit? Probably not. We talk about how to learn if your business is a good idea when everyone is lying to you.
Useful Links
Schedule the meetings without the email tennis. Cal reads your availability from all your existing calendars to make sure you never get double booked.??
A digital archive of graphic design-related items that are available on the?Internet Archive.?
Newsletter cleaner, AI automation, cold email blocker, and analytics. An open-source email app that puts you back in control of your inbox.??
Just scatter your Lego bricks and take a photo. Brickit will show you hundreds of ideas for what to build with them.?
Create a waitlist with one click, share it as a page, or embed it on your site, then let people climb up as they invite friends. ?
Are founder-led sales important?
In the latest episode we had Amanda Price from KPMG High Growth Ventures , we spoke about the importance of founder-led sales and the challenges founders face, particularly when expanding into the US market. ?
Amanda shares her experiences from her extensive career, from her first job at Tech Specific to setting up programs for founders to market in the US. We look at the role of accelerators and the moment Amanda realised the potential of the high-growth venture space.?
A creatives playground
Join other marketers, content-makers, innovators, futurists, leaders, and artists across music, film, advertising, photography, digital, experiential, and visual arts at this four-day event.?What your ticket gets you:
The finer details:
领英推荐
She Codes (Re)Launch Party
Started as a small committee inside of Spacecubed , She Codes Australia is relaunching as a fully-fledged business with the?goal to inspire 100,000 women by 2025. To celebrate their next phase, they're throwing a party ??
You should go if:
The details:
The Mom Test
By Alex Di Giovanni (Creative Director?at Ammo) ?
Too many startups are solutions in search of problems. Founders can get a long way through charisma, grit and sheer force of will without actually answering a crucial question about their business: “Do we actually have Product / Market Fit?”
Why does Product / Market Fit matter?
Without it, marketing costs more, every sale is a Herculean effort, and customer retention suffers. New ideas for product features, marketing campaigns and even who to hire next feel murky and out of reach. Endless symptoms stack up that can be misdiagnosed as problems, but rest assured, Product / Market Fit is the cause of, and the answer to, every pain point in your startup.
In Rob Fitzpatrick’s book The Mom Test, he asks “How can you learn if your business is a good idea when everyone is lying to you?” The book’s title refers to the unconditional love of our mothers – they’ll tell us our idea is amazing even when it’s not. So how do you prevent Mum from lying to you? ?
Avoid talking about your idea
As counter-intuitive as it seems, the only way to prevent people from lying to you about whether your idea is a good one or not is to not discuss it at all. Instead, ask about your target customer’s life, problems and daily habits.?
Talk about the past, not the future
“Would you be interested in a product like this?” Is a hypothetical question that can only result in hypothetical answers. Instead, ask what has happened in the recent past, e.g. “How often do you experience this problem?”
Ask how they’ve solved their problem so far
Sometimes people can claim that their problem is regular and annoying, but asking them what steps they’ve taken to solve it can reveal the truth. If you customer hasn’t even bothered to Google a solution to their issue, or spent money and or time trying to solve it, it may not be a problem worth solving for them after all.
Get them to commit
Eventually you will have to bring up your idea, and asking a customer to pre-order, beta test or refer you to a professional or personal contact are all effective ways to separate the well-wishers from the real customers. If people aren’t enthusiastic about becoming a customer right now, you probably need to work on your Product / Market fit.
Fitzpatrick goes in-depth on all of these ideas and more in The Mom Test, and I recommend you check it out.
And if you need help with your product / market fit, we can help.
Absolutely agree that founder-led sales can significantly impact a business's early days! ?? As Steve Jobs once said, "Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work." ?? Let your passion for your business shine through every sale! #entrepreneurship #SteveJobs #innovation
Celebrity Nutritionist & Health Coach I Founder at quanutrition.com clinics
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