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Aminul Islam
Google Ads Conversion & Meta Ads Expert | We help established businesses grow with paid Ads | Improved ROI on $100MM+ spend
The first marketing email was sent in?1978.
Yeah, it is that past.
Since then, its popularity has only seen an upward trend. for the time being, customers receive dozens if not hundreds of emails from marketers each day, all competing for their attention.
Why use email marketing if the field is so saturated?
There are?4.6 billion?email users on the planet, and?52%?of people say that they prefer brands to contact them by email.
Whether you’re a large retailer or a?small business?owner, email marketing is an effective inbound marketing tool for your business.
But, how to start email marketing?
We have the answer.
We will cover how to start email marketing in depth, from placing a mailing list to optimizing your emails so that you can ?advantage from a successful email marketing campaign.
Read on to learn:
Why Use Email Marketing?
In the era of social media, you may be inclined to ignore email marketing, considering it fruitless.
Here’s something that might change that.
Litmus?reports that each dollar spent on email marketing provides an general return on investment of $38. With a 3610% ROI, it is the ?top ROI across all marketing strategies.
In addition to the higher return on investment and pandemic-proof solution, email marketing offers several other unique advantages.
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How To Start Email Marketing
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Let’s break down every of these further.\
1. Set Your Email Marketing Goals
Crafting an successful email marketing strategy starts with defining the desired outcome of your efforts.
You will likely have more than one goal, which means you will need several approaches to your email marketing.
For example, you might be onset email marketing to:
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An email you design to get recipients to purchase a product for the 1st time will look other from the one you send to upsell a recent customer.
While both may include a call to action, a email retargeting a returning customer may feature personalized updates, news or offers based on what they previously purchased.
2. Get To Know Your Audience
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Email marketing is maximum effective as a?targeted?marketing strategy.
Check out the example of the tracking service Tile. Tile’s email targets millennial parents with younger school-aged children who lose items repeatedly. It is persuasive because it shows how it solves a real, specific problem facing a portion of its buyers.?
To start email marketing, you’ll first need to understand your audience by creating?buyer personas.
A buyer persona is a generalized character based on data about your target audience’s interests, needs and habits. It should be comparatively broad as you want to work with limited buyer personas for easier management.
To promote a buyer persona, gather demographic data about the relevant customers and pick up their preferences, desires and needs by interviews and surveys.
Through this, you will understand their motivations behind selecting your product and their specific buyer journey.
3. Select an Email Marketing Service Provider
Why use email marketing service providers?
In email marketing, you send hundreds to thousands of emails every week and collect data on every one. An email marketing service like?Constant Contact?can create it easy to manage this burden and start email creating.
Unlike typical email service providers, email creating software offer:
Here’s a list of email creating service providers and their unique benefits to help you choose:
4. Build Your Email List
Whether you have 15 or 1,500 contacts on your email list, you can always benefit from a list-building strategy in place to acquire more.
That said, you should also gradually clear out?inactive subscribers?to keep your bounce rate low and confirm the deliverability of your emails through spam filters so they don’t end up in the spam folder.
While there are many ways to?grow your email list, one of the popular ways to build your list is by offering a free expensive encourage called a?lead magnet. A signup form goes a long way in building an email list through your website
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Search Engine Journal’s email newsletter signup page is a great example you can follow while starting email marketing. It lets users opt-in and self-segment by selecting the type of content they’re interested in.
5. Choose an Email Marketing Strategy
One of the essential parts of learning how to start email marketing is understanding the?kind of email?you need to send to your email subscriber’s inboxes.
With different email marketing strategies , making to different goals, you need to use your first-rate goals decided in the first step to determine your email marketing strategy. It will then decide the types of emails you will be sending.
For example, if looking for:
Final Thoughts: How To Start Email Marketing in 7 Effective Steps
Thanks to its high return on investment, getting started with email marketing is one of the best ways to grow your business.
Launching an email marketing campaign begins with a thorough understanding of your audience and your goals. With that out of the way, you can leverage tools like email marketing services and lead magnets to grow your email list.