"Americans...They're just like the movies"

Growing up in the US, living and doing business here, we sometimes fail to recognize the sheer power and complexity of our own market. We take for granted the benefits and never think twice about how difficult it can be for companies from outside the US to enter this...the biggest market in the world. The US is a "country continent"....vast in size, speed, expectations, risks and rewards. We are rich with people, cultures, languages and traditions from all over the world, all rolled into one giant, busy, buzzing, sometimes messy and many times unforgiving marketplace. Within this market are many well-known regional characteristics but underneath those are subtle nuances of insight and understanding necessary for achieving full potential. Any company coming into this market...French, Israeli, Japanese...or otherwise...should take the time to learn the American business culture and how to harness its' potential. Here are some reason's it's worth the effort...

1. To increase the chances of success: Understanding the American business culture can help a company anticipate and navigate the unique challenges of doing business in the United States. This can increase the chances of success and help the company build a strong market position.
2. To improve communication and collaboration: American business culture places a strong emphasis on clear, direct communication..."Just the facts ma'am." By understanding and adapting, companies from outside the United States can improve their ability to communicate and collaborate with American partners, customers, and employees.
3. To build trust and relationships: Understanding the business culture can accelerate rapport, trust and build relationships with American partners, customers, and employees. Trust matters in the American business relationship, especially in agriculture/animal health...don't make the mistake of thinking otherwise...you'll lose to the team that gets it....
4. To comply with laws and regulations: American business is governed by a complex set of laws and regulations. By understanding and adapting to this culture, companies from outside the United States can ensure they are in compliance with these laws and regulations, which can help avoid legal and reputational risks.
5. To create a positive corporate image: Understanding American business can help companies from outside the United States create a positive corporate image. By adapting to American business culture, companies can demonstrate their commitment to understanding and respecting the culture of the market where they operate...it's big, complicated and nuanced all at the same time...successful companies listen and learn without bias...then adapt.
6. To tap into the American market: Here's the cha'ching..$$$..Understanding American business culture can help companies tap into this market, which can lead to increased revenue, and market share.

In conclusion...(and here's my run-on sentence) Companies coming from outside the United States should work to assimilate and learn American business culture...good and bad...with all of its' complexity....to improve communication and collaboration, build trust and relationships, comply with laws and regulations, create a positive corporate image, and tap into the Great American Market.