The American Spectator Reviews "Beat the Incumbent"

It’s my pleasure to share with you that The American Spectator has reviewed my book “Beat the Incumbent: Proven Strategies and Tactics to Win Elections.” Here are some excerpts:

Whether you’re running for the White House or dog catcher, renowned political consultant Louis Perron’s new book, Beat the Incumbent, brings objective, data-driven, academic eyes to the world of political campaigns.

For candidates, consultants, and citizens, Perron peels back the curtain to provide a step-by-step breakdown of winning (and losing) strategies in modern politics. He teaches readers how to do exactly what the title of the book suggests: “Beat the incumbent.”

After an election, there’s usually no shortage of opinions or Monday-morning quarterbacks on the outcome. Any outcome awaits an avalanche of commentary (with self-assured certainty) about who won, who lost, and why. In Beat The Incumbent (published by Radius Book Group), Perron takes readers back to the foundations — to proven strategies, tactics, and decisions that lead to victory at the ballot box.

Perron observes that more than 100,000 challengers are running for various offices this year all across the country, and based on history, most will lose. A challenger seeking to serve their ideals should be fully prepared for the “cage match” of modern campaigning.

In Beat The Incumbent, Perron offers readers a full understanding of the ups and downs of running for office. Whether you’re campaigning for the White House or dogcatcher, the strategies are similar. Tactics might differ, but the game of winning elections is one of mastery, like professional sports. Skilled competitors make it look easy; only when rookies and spectators step onto the field against professionals do they realize how under-qualified they are.

To be effective as a modern politician, one must have a rational mind (to align oneself with data and process) and an intuitive sense to perceive and respect the unseen and unspoken — culture, context, and emotion.

For incumbents, where Perron has a near-undefeated track record as an advisor, he offers solid advice for doubling down on strengths, leveraging media, and using the bully pulpit to extend the life of a political career. For challengers, he teaches the art of successful campaign strategies, contrasting themselves with opponents, and assembling a top-tier campaign team.

When you finish reading the book, you’ll walk away with an enhanced perspective of how, as Ronald Reagan once said, “Politics is just like show business.”

For his fluency in analyzing and interpreting modern political theater, Louis Perron has earned the trust of politicians and consultants from one end of the spectrum to the other. From Philippine President Bongbong Marcos to prominent US consultants like Mark Mellman and Donna Brazile, the verdict is in: Beat The Incumbent will help you do exactly what its title implies.

You can read the full review here.