The American Privacy Right Act Of 2024 Is Here

The American Privacy Act is under discussion to safeguard the data and personal information of the American people. Below are the protections outlined in the proposed bill:

Source: https://www.commerce.senate.gov/2024/4/committee-chairs-cantwell-mcmorris-rodgers-unveil-historic-draft-comprehensive-data-privacy-legislation

The American Privacy Rights Act:?

Establishes Foundational Uniform National Data Privacy Rights for Americans?

• Puts people in control of their own personal data.??
• Eliminates the patchwork of state laws by setting one national privacy standard, stronger than any state.?
• Minimizes the data that companies can collect, keep and use about people, of any age, to what companies actually need to provide them products and services.?

• Gives Americans control over where their personal information goes, including the ability to prevent the transfer or selling of their data. The bill also allows individuals to opt out of data processing if a company changes its privacy policy.?
• Provides stricter protections for sensitive data by requiring affirmative express consent before sensitive data can be transferred to a third party.
• Requires companies to let people access, correct, delete and export their data.
• Allows individuals to opt out of targeted advertising.?

Gives Americans the Ability to Enforce Their Data Privacy Rights

• Gives individuals the right to sue bad actors who violate their privacy rights—and recover money for damages when they’ve been harmed.?
• Prevents companies from enforcing mandatory arbitration in cases of substantial privacy harm.

Protects Americans’ Civil Rights

• Stops companies from using people’s personal information to discriminate against them.
• Allows individuals to opt out of a company’s use of algorithms to make decisions about housing, employment, healthcare, credit opportunities, education, insurance or access to places of public accommodation.
• Requires annual reviews of algorithms to ensure they do not put individuals, including our youth, at risk of harm, including discrimination.

Holds Companies Accountable and Establishes Strong Data Security Obligations

• Mandates strong data security standards that will prevent data from being hacked or stolen. This limits the chances for identity theft and harm.
• Makes executives take responsibility for ensuring that companies take all actions necessary to protect customer data as required by the law.
• Ensures individuals know when their data has been transferred to foreign adversaries.
• Authorizes the Federal Trade Commission, states and consumers to enforce against violations.?

Focuses on the Business of Data, Not Mainstreet Business

• Small businesses, who are not selling their customers’ personal information, are exempt from the requirements of this bill.

The American Privacy Act Bill is set to alter the course of all businesses operating in America and international businesses conducting operations within the USA.

Moving forward, it is imperative for all business dealings and partnerships to consider this from a legal standpoint. As the bill moves through 'Congress' to be soon passed!

One might speculate that this 'Bill' was proposed in response to discovering certain 'Foreign Data Breaches' within the United States., which posed 'National Security' issues for the American people.

We will report on when the bill will be passed as it moves through the reigns!!

By: Public Figure (Prior U.S. Political Candidate) CandyK