American Dream Shake-Up?—?A Growing Number of Mainstream Citizens Need Financial Advice

What made Americans change their mindset, and why advisory platforms should care

“It’s mainstream America that wants financial freedom, while high-net-worth America already has it. People don’t know whether they should save or pay off debts first. At the same time, most Americans don’t have advisors as they don’t know who to trust.”

Is the American Dream concept still relevant? Observations from current investors at the GuidedChoice digital wealth-management platform show that the new generation of Americans seem to be pursuing new goals when it comes to managing capital. Today, most people are saving so as to be able to pay off debts, and that will probably turn an increasing number of mainstream Americans on to digital-advice and wealth-management platforms. It’s time to ensure the platforms are ready to cater to this new layer of the market.

Read the article on WealthTech Club