Amenities Over Community? Survey Says: Residents Want To Feel Welcome

In recent years, luxury amenities have been a major selling point for many rental housing communities. However, a new trend is emerging. According to a recent survey conducted by the National Multifamily Housing Council and Grace Hill more and more residents now place greater value on community and shared spaces over luxury amenities. This trend is a significant shift in priorities and has important implications for developers and property managers.

What Is Community?

Contrary to what you might think, “community” isn’t just a collection of buildings you collect rent on. Community refers to the social atmosphere and sense of belonging among residents living in the same space . It involves shared areas and activities that encourage interaction and create a sense of involvement, such as resident events, shared workspaces, communal gardens, fitness centers, and outdoor recreational areas.?

As residents shift their priorities toward community and shared spaces, developers and property managers must also recalibrate. They must focus instead on creating a sense of togetherness and shared experience for residents.

How To Build a Community Your Residents Will Love

Building a sense of community that residents will love can be achieved in many ways.

Host community events: Apartment communities can organize regular resident events such as potlucks, game nights, and holiday celebrations. Community events provide an opportunity for residents to come together, socialize, and get to know each other.

Provide shared spaces: Developers and property managers can create shared spaces like fitness centers, outdoor recreational areas, and communal gardens. These spaces encourage residents to spend time outdoors, participate in group activities, and develop a sense of camaraderie.

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Encourage interaction: Apartment communities can encourage interaction among residents by creating social media groups, online forums, or community newsletters. A shared platform enables residents to stay informed about community events and connect with each other.

Cater to diverse interests: Developers and property managers can cater to diverse interests by creating multiple shared spaces that support different interests, such as a music room, an art studio, or a sports court. This provides residents with a range of options to engage in activities they enjoy. And a little friendly competition is healthy and fun!

Implementing these strategies can lead to a strong sense of community that residents will love and appreciate . Residents who build a strong community are more likely to renew!

Do you have additional ways your community brings residents together? Share them below!?

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