AMC's Potential, Now More Accessible ??
AMZ Pathfinder
We help great brands scale with Amazon advertising | Amazon PPC Management | Amazon DSP Services | Amazon Store Builder
Hot off the Amazon Grill???
Have Your Amazon Business Reach Farther
You know, it's always a bit surreal looking back at how far we've come. I recently had a talk with Connor Gillivan from EcomBalance, reminiscing about our journey since 2015.?
Can you believe it? From a simple idea to now managing millions in ad spend monthly. Time flies when you're having fun, right?
But here's the thing – it's never just been about ads for us. It's about you, our partners, and the stories we create together.?
Like that time a UK-based apparel brand we partnered with went from barely making a blip on the Amazon radar to pulling in millions every month.?
And guess what? They got snapped up by one of the big aggregators. Pretty wild, huh? ??
If you've got a moment and want to dive deeper into our story (and find out how we could write a new chapter with you), check out the full chat with Connor.?
Grab a coffee, settle in, and let's take a trip down memory lane together! ??
What is A Good Amazon Clickthrough Rate and How to Improve It?
Staring at your Amazon dashboard and wondering if your Clickthrough Rate (CTR) is up to snuff?
It's the burning question on every Amazon seller's mind: "What's a good CTR and how do I boost mine?" ??
Turns out, CTR isn't a one-size-fits-all number. While a CTR in the range of 0.40% to 0.45% is commendable, some standout products boast a whopping 2% to 5%! And here's the kicker: with the RIGHT strategies—from clinching Amazon badges to optimizing your listings—you can supercharge your CTR. Dive into our latest blog and unlock the blueprint to boost your CTR game. ??
Nerd Lounge???
Intentwise makes Amazon Marketing Cloud (AMC) accessible with their new Explore platform
We just passed the 2-year mark using Intentwise as our primary Amazon Advertising software tool of choice. Their software is one of the best out there when it comes to day-to-day ad analysis, optimization, and reporting, and we use it to manage millions in ad spend. But what we most like about Intentwise is that they relentlessly work at the cutting edge of our industry to develop tools and harness new data sources to figure out how they can transform them into something useful for brands or agencies. Advertising is just one spoke of their wheel, and the hub which sits in the middle is data.
One key data source that will change how our industry works is Amazon Marketing Cloud, which is still so new that it's not well understood and even less frequently used by the vast majority of advertisers. Intentwise recently launched Explore which is a tool created to make the insights that AMC can unlock far more accessible and easier to visualize and interpret. What kind of insights? One example might be “How long do customers take to purchase after being exposed to an ad?” or “What path do customers take when interacting with multiple ad campaigns before purchasing?”
Their founder, Sreenath, gives us a quick look on LinkedIn, and their website can fill you in on the details if you’re curious.
All of our clients will benefit from this as we’ll soon be piping in AMC data to our own database and using tools to examine it there, along with using Explore to dive deep into the readily made queries and dashboards Intentwise has created. Part of the fun of this industry is there is always something new and exciting to learn.
Save The Date???
Q4 Mastery Virtual Summit (September 20-21)
?? 50% Discount Code: BrentQ4
Ready to master the Q4 rush? Join us at The Q4 Mastery Virtual Summit on September 20-21, an online extravaganza led by Amy Wees. Get insider tips from top eCommerce experts on AI-enhanced listing, influencer marketing, inventory, profit tracking, and more. So, what are you waiting for? Secure your spot and dive deep into eCommerce, get insights, and prep for a profitable season. Don't miss out on the eCommerce event of the year!
Amafest UK (October 6) in Brighton, UK
??Get 50% OFF tickets via this link: https://www.eventbrite.co.uk/e/amafestuk-a-full-day-conference-for-amazon-sellers-tickets-449131994887?discount=BZ50
I’ll be speaking at the Amafest UK event which is happening on October 6, 2023 at The Old Ship Hotel in Brighton. I’ll be sharing our knowledge on Amazon Marketing Stream (AMS) and how to take advantage of it to make an impact in your advertising. Set aside a full day on your calendar because this conference is tailor-made for Amazon sellers like us. I’m looking forward to my first time in Brighton too - all my English friends tell me it's a great city!
领英推荐
Amafest UK is perfect for those considering jumping into the Amazon marketplace or established brands who want to spend a day leveling up. We'll hear from international speakers and top-notch Amazon sellers who know the ins and outs of the industry. They'll spill their secrets and give us the inside scoop on how to grow your business through a powerful Amazon channel in the UK and globally.
See you there! ??
Seller Velocity Conference (October 11-12) in New York City, New York
?? Discount Code: ecommercechris
Set in Midtown Manhattan's iconic Blue Gallery, this event is more than just experts talking to you from on stage, it's about small-group interactive breakout sessions and conversation. It’s a deep dive into the realm of e-commerce, infused with the spirit of NYC.
But wait, there's more! The exclusive VIP day promises an escape from the city's hustle, leading you to a secret location for outdoor activities, networking sessions, and a VIP dinner (we all know the best conversations happen at dinner). And with spots limited to ensure a close-knit experience, this isn't your run-of-the-mill conference. It's a chance to recharge, recalibrate, and elevate your Amazon game. ??
Amazon Trending Tidbits???
AI and the Job of an Amazon Seller
The future of Amazon selling? It's looking unmistakably automated with Artificial Intelligence(AI) taking center stage.?
AI is blurring the lines between novice sellers and seasoned experts, handling everything from product ideation to ad optimization.?
While AI promises a future where every seller can greatly extend capabilities, it doesn't guarantee the creation of iconic brands like Anker. The magic touch of human intuition, creativity, and insight still reigns supreme in brand building. Sure, AI can guide your ship, but steering it towards uncharted territories of innovation? That's still on you…on us all! ????
Amazon Adjusts FBA Seller Capacity for Peak Season
The festive season is fast approaching, and Amazon wants you to be ultra-prepared. If you're thinking of stocking up those fulfillment centers, the magic date is October 26. That's your cut-off to be Black-Friday-ready.
But here's the twist: As September and October roll by, Amazon's gearing up its processes to make sure your products land in the right places. Come November, however, the estimated capacity limits dip a tad lower. Why? Because Amazon is switching gears to focus on processing customer orders. Their aim? Lightning-fast deliveries and maximizing sales potential during the festive frenzy.
But for those looking to maintain consistent stock levels, Amazon Warehousing and Distribution (AWD) could be an option, too. To those whose products are frequently running out of stock in Amazon fulfillment centers, is it a more cost-effective solution for long-term storage and seamless inventory replenishment to fulfillment centers??
AWD could be a strategic move... ??
Be strategic, plan ahead, and make this festive season a record-breaker! ????
Thanks for reading!
- Brent
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