Amby: August Newsletter 2023

Happy Tuesday, and welcome back ??

We've had a good summer, but we're back and ready to give you the latest on all things talent.

This month, you'll get the investigative scoop on how "fake work" might have led to mass layoffs, how employer branding and recruitment marketing differ in practice, and what our newest leadership hire has planned in his new role.

Let's get started!

Article: Inside Big Tech's "Fake Work" Problem

What makes you feel meaningful at work?

Is it impacting revenue? Working on important projects? Helping others' grow and learn?

For managers at big tech firms, their answer might have boiled down to one thing: having a team.

A recent article by Business Insider reveals that the pandemic's hiring boom might have been driven by an underlying, fundamental issue: managers being measured by their team size, not their contribution. This reward system is flawed for obvious reasons, and as time went on, org charts became bloated, projects were treated like show ponies and top talent sat around doing nothing.

The response was mass layoffs in the name of efficiency, but the reality is that undoing years of "fake work" culture will require much more than that.

Read the story

Article: Employer Branding vs. Recruitment Marketing

"Employer branding is your company's consistent outward message about what makes you unique as an employer, while recruitment marketing is about using that message to promote job opportunities to potential candidates."

You've likely read articles like?"how employer branding makes your recruitment more effective"?and?"implement these 5 recruitment marketing strategies to recruit top talent,"?but our latest article explains their differences and how to use them to your advantage.

Read the story

Case Study: Aidn

Since 2021, we've had the opportunity to collaborate with Aidn, an e-health startup on a mission to create a more patient-centric, intuitive, and accessible e-health system.

From employer branding initiatives to hiring a Chief Product Officer, this collab resulted in 15 hires across several teams and is definitely one for the books.

Read the story

News: Meet Amby's New COO, Esben

We talked about this before the summer, but in case you missed it, Esben Poulsen has joined us as our new COO!

Esben's background includes everything from management consulting to the venture capital world to hands-on startup experience, but we'll let him do the talking ??

August Must-Reads

• Remote and hybrid workplaces hire people twice as fast as employers with an in-office mandate. Over the last 12 months, fully flexible companies grew headcount by 5.6%, hybrid companies grew by 4.1%, and full-time in-office grew by 2.6%.?Read the full story.
• 80% of employers are still planning to increase salary budgets in 2024 due to the tight labor market and growing employee expectations.?Data from previous years?have shown that 3.5-4% annual salary increases are the new normal, but this might change in the wake of a recession.
• Dozens and interviews, thousands of survey responses, and billions of LinkedIn data points predicted?17 recruiting trends for 2023. With the second half of 2023 in full swing, can we say that LinkedIn's predictions were on point?

About Amby

Amby is an embedded recruitment partner that simplifies hiring for ambitious companies like Kahoot!, Whereby, Superside, reMarkable, and more.

With our embedded recruitment service, teams of all sizes can plug in skilled recruiters to ramp up their hiring with quality, pace, and flexibility.

Our embedded service is full-stack, so no matter your team size, hiring challenges, or industry, we help you find the talent you need, with a recruitment model designed for scale.