AMBITIOUS, ANAMORPHIC, ARTISTIC AND GARGANTUAN SIGNAGE BRINGS A NEW LOOK TO BIRMINGHAM'S LEADING LEISURE DESTINATION, THE ARCADIAN.

The two-phase project kicked off in September, which mixed old school, traditional sign painting techniques with new technology approached to deliver a big, bold and beautiful wayfinding project to a tired, once loved Birmingham venue.  

The brief was challenging, requiring significant evening work, large scale application, restricted access ring traffic management and local permissions, unfavourable weather conditions, and managing existing client conflicts between their supply chain, but the HNS Signs team lapped up the chance to work on one of Birmingham’s iconic nightlife destinations.

Accessing the site to survey and then prepare was significantly tricky (see supporting material), the site which required late night projection of the images across the buildings spanned 30 metres long, which caught passers-by attention. Hours of outlining the projection by hand during cold nights,

Our client, the design agency Studio Able adds: “We have worked with HNS Signs on a couple of projects now and their attention to detail and creativity is really commendable. It was a natural choice to ask HNS Signs to be part of The Arcadian redevelopment, as I'm not sure who else would've been able to complete the project on time, on budget and on brief!

IN SUMMARY;

This project required;

155 litres of paint

12 cans of spray paint

4 litres of sign writing paint

3 layers of clothing per person

20 sleepless nights (as it had to be done after 8pm)

747 man hours on site

106 man hours prepping

20 decorators’ brushes

12 rollers

18 sable brushes

22 sharpies

200 hours design time (external design agency)

75m of paper traces

45m vinyl stencils

27 rolls of masking tape

Largest projection and hand painted sign was 30m in length

Average projection and hand painted sign was over 8m square

And over 600 cups of coffee consumed over the project to keep the troops going through the night in the freezing cold temperatures. Watch the video here