Amber Newsletter | June 2024

Unveiling Amber’s Level Design Mastery

Discover Amber’s outstanding capabilities in level design for casual games in our latest video! Our very own Radu-Alexandru Doroftei , Head of Content Development, highlights how our team can help create engaging and innovative levels that captivate players.

Watch the video to see Amber's expertise in action and get inspired by the possibilities for your projects.

Drop us an email at [email protected], and let’s create the new chapters of your casual games together.

Highlights from Dev.Play Conference 2024

We had another fantastic year at Dev.Play Conference , the Game Development Conference for Eastern Europe! The event was enriching in every way, offering knowledge, connections, and enjoyable experiences.

Our Amber colleagues made significant contributions to the event:

? Mihai Pohon?u , Louis-René Auclair (CEO at Rocket Ride Games), and Justin Berenbaum ?? (VP of Strategy and GM of Funding Club at Xsolla) participated in the panel "Survive to '25? Is That What We Should Be Expecting?" moderated by Catalin Butnariu .

? Catalin Butnariu also delivered an engaging talk on "Why We Play (And Make) Games".

? Marius Gherman (Engineering Guild Leader) led an in-depth workshop on the "Anatomy of a Mobile Game (From an Engineering Perspective)".

We are proud to have been sponsors of Dev.Play Conference and look forward to the next edition in 2025!

Insights from DevTalksRomania: Presentation by Marius Gherman

We're proud to highlight Marius Gherman , our Engineering Guild Leader, who recently delivered an insightful presentation at this year’s DevTalksRomania .

Key topics covered:

? The current state of the mobile games market.

? How business requirements influence architectural choices.

? An outline of mobile game architecture.

Marius’s presentation provided the audience with valuable insights into the intricacies of mobile game development, highlighting important trends and best practices in the industry.

Empowering Change through Play: Arden’s Demostate and Vote It

Introducing an inspiring initiative from our friends at ARDEN: Play for Democracy. The project has culminated in two innovative mobile games designed to ignite active participation and civic engagement among youth.

Developed over 7 months by 16 talented youth from Romania, Demostate and Vote It tackle civic engagement in unique ways — Demostate as a strategy game and Vote It as an RPG.

We invite you to try both games for free and share your feedback with the young developers.

Download Demostate: Google Play | App Store

Download Vote It: Google Play | App Store

Let's support these efforts to inspire and empower the next generation of changemakers!

Amber Heads to Brazil - Gamescom 2024

gamescom , the premier meeting point for global entertainment companies and the international gaming community, will hold its Latin America edition this year. This event, a leader in digital gaming culture, promises to be a milestone in the industry.

Amber will be proudly represented by Jorge Suarez Basa?ez , General Manager of Amber México. His mission is to establish new strategic relationships and explore innovative projects that drive growth and creativity in the gaming industry.

Expo Cómics Mexicanos: Celebrating National Talent

At the Mexican Comics Exhibition, national talent was celebrated and promoted, guiding new generations through captivating stories, legendary heroes, and dreamlike worlds.

As a sponsor of the event, Amber México contributed to enhancing the visibility and development of national talent in the creative industry.

Additionally, a class on 2D animation for video games was offered to attendees and interested parties, led by Cynthia Valdes , 2D Animator & Post-Producer at Amber Mexico. The class provided an introduction to Spine 2D and post-production techniques.

JAPI: An Interactive Museum Celebrating the Richness of Jalisco

JAPI is the interactive museum of Jalisco, featuring over 90 state-of-the-art attractions that showcase the wealth of one of Mexico's most important states. This project aims to:

? Showcase local cultural richness and traditions.

? Promote environmental awareness and respect for the surroundings.

? Foster innovation and imagination.

? Support integral development and community.

Amber had the opportunity to develop two experiences for this project. One focuses on preserving endemic animal species of Mexico, such as the axolotl. The other highlights the importance of agriculture and the communities dedicated to it, emphasizing a sense of collective well-being.

We are proud to participate in projects like this, supporting the preservation of the cultural identity and richness of the state.

INDUSTRY SNEAK PEEK - JUNE 2024

Generative AI is unlocking new potential for procedural content generation (PCG) in game development. While generative AI methods currently excel at generating text and still 2D images, they are rapidly advancing toward creating realistic environments, 3D models, landscapes, new quests and levels, stunning visual effects, and more.

Though the spotlight often shines on Large Language Models (LLMs), it's crucial to understand that not all generative AI solutions rely on LLMs. Modern PCG utilizes a variety of AI techniques, including deep neural networks and other forms of machine learning. Discover more about it.

Fortnite continues to dominate Newzoo's revenue and user engagement charts for May, maintaining its top position from the previous month. This data comes from the research firm's monthly charts for games across PC, Xbox, PlayStation, and Switch in six markets: the US, UK, Germany, France, Spain, and Italy.

The top five spots on both charts remained unchanged from April, with Fortnite leading the pack, followed by Call of Duty: Modern Warfare 2, 3, and Warzone 2.0, Minecraft, Roblox, and Grand Theft Auto 5. Discover more about it.

Supercell's Squad Busters generated an estimated $1.1 million on its launch day, according to Sensor Tower. As reported by PocketGamer, the game also achieved around 8.8 million downloads on its release date, May 29.

Supercell announced on social media that Squad Busters had reached 40 million pre-registrations at launch.

The multiplayer party action game saw the highest revenue in the United States, followed by Germany and France. The US also led in installs, with Indonesia and Brazil completing the top three. Read more about it.

Check out our latest Career Opportunities!