Amazon's Updated Return Rate Processing Fee
Zaid Rabbani
$200 Million annual Revenue ● I help 6+ figure Amazon sellers page one ranking ● FREE PPC AUDIT FOR (YOU) ● Amazon PPC Marketing Specialist ● Expert in Scale Insights, SKAI, Adlibs ● Founder at amazonfalcons.com
Amazon has implemented a new returns processing fee for products with high return rates, effective June 1, 2024. This fee applies to various product categories, excluding apparel and shoes, which are not subject to this change. This update aims to address and manage the impact of high return rates on Amazon's ecosystem.
The updated returns processing fee was first announced as part of the 2024 US fee changes. These changes are set to be evaluated and applied quarterly. For instance, the returns of units shipped in June will be reviewed, and if applicable, fees will be charged in the following September. This quarterly review process helps Amazon and sellers better manage and anticipate potential fees.
Amazon's Updated Return Rate Processing Fee
To assist sellers in understanding and managing return rates, Amazon has made significant improvements to the Return Insights Dashboard, available on the FBA Returns page. The enhanced dashboard provides a comprehensive view of return data, enabling sellers to take proactive measures to reduce return rates. Key features of the dashboard include:
- Detailed Return Metrics: Sellers can now view the number of returned units and return rate percentages used to calculate the fee. This transparency helps sellers understand the metrics influencing their fees.
- Return Rate Thresholds: The dashboard outlines the minimum return rate thresholds above which fees are charged. This information is crucial for sellers to gauge their performance and take corrective actions.
- Units Exceeding Thresholds: The dashboard displays the number of returned units that exceed the threshold, for which fees are charged. This helps sellers pinpoint specific products contributing to high return rates.
To access the Return Insights Dashboard, sellers need to navigate to the FBA Returns page. This page provides all the necessary tools and data to manage returns effectively.
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FBA Returns Page
The updated returns processing fee considers product returns over a three-month period, starting from the month the product ships and ending two calendar months later. For example, for products shipped in June, returns are tracked through June, July, and August. The fee is only charged if the total number of returns for the products shipped in that month exceeds the threshold set for the specific product’s fee category. This threshold information is now published on the Returns Processing Fee page. If the returns threshold is exceeded, the returns fee applies to each returned unit above the threshold.
Return Rate Threshold
For products that ship fewer than 25 units in a month, the updated returns processing fee is not applied for that month. This exemption helps small-scale sellers manage their costs effectively. Additionally, for products enrolled in the New Selection Program, Amazon waives the fee for the first 20 returned units that exceed the return rate threshold. This incentive encourages sellers to try new products without the immediate concern of high return fees.
For detailed information on fee structure and rates, return rate calculation, thresholds, and exemptions, sellers can refer to the 2024 Returns Processing Fee Changes page. This page offers comprehensive guidelines to help sellers understand and navigate the updated fee structure.
Conclusion
The updated returns processing fee on Amazon serves as a crucial reminder for sellers to minimize product returns whenever possible. By utilizing the new Returns Insight Dashboard and the Inventory Management tool, which alerts sellers to potential quality issues, sellers can access valuable data that allows them to easily identify products with high return rates. Taking appropriate actions based on these insights can significantly reduce the financial impact on their e-commerce business.
Proactively managing returns not only helps sellers avoid these processing fees but also improves their brand’s overall profitability on the Amazon marketplace. Effective return management strategies, such as improving product quality, providing accurate product descriptions, and enhancing customer service, can lead to lower return rates and higher customer satisfaction.