Amazon’s Scheduled Rules Are Far From What You Think
AMZ Pathfinder
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Hot off the Amazon Grill???
Dayparting with Amazon Ads? It's NOT what you think
Ever heard of Amazon's new Scheduled Rules feature? Think Amazon's Scheduled Rules feature is your dayparting dream come true? Well, it's not the magic bullet you might expect. Join me as I break down this feature's perks and quirks, revealing why understanding the daily ebb and flow of ad performance is key to mastering your PPC game.?
But here's the twist – while Amazon offers the ability to hike up your bids, it misses out on the crucial part of lowering them during those off-peak hours. Don't fret though! I've got the lowdown on alternative methods to nail true dayparting, ensuring you're not just throwing money into the wind. This video is a must-watch for all you Amazon entrepreneurs looking to spice up your advertising strategy and see real results.?
Ready to unlock the secrets of effective dayparting and give your Amazon ads that extra edge? Check out the video, and let's embark on this journey to PPC mastery together. Hit that play button and let's transform your approach to Amazon advertising!
How Can I Best Use Amazon Marketing Cloud? [The PPC Den Podcast]
How can you transform your Amazon PPC strategies from guesswork to precision? I just had a blast chatting with Michael Erickson Facchin, from Ad Badger on The PPC Den podcast, and let me tell you, it's a goldmine of insights for any Amazon seller itching to skyrocket their game.?
We dove headfirst into the awesome world of Amazon Marketing Cloud, unpacking its mysteries and how it can turbocharge your PPC campaigns. Picture unlocking secrets of campaign effectiveness, nailing custom attribution, and making data your best friend – that's what we're talking about!?
This isn't just another tech talk; it's a roadmap to PPC mastery. If you're ready to laugh in the face of advertising challenges and dance your way to profit, you've got to catch this episode. Tune in, get inspired, and transform your Amazon strategy. Hit play and join us on this wild ride to the top of Amazon's PPC mountain!
Nerd Lounge???
Customer Review Insights
This week we’re taking a break from our usual advertising topics and shifting our gaze to Reviews. Specifically the Review Insights feature. This module is neatly tucked away inside of the Product Opportunity Explorer that I wrote about only 2 weeks ago, but don’t let the fact it's a bit hidden keep you from trying it.
This tool is focused on data surrounding Reviews. Once you’ve drilled down to the “Niche” level in the POE you can see:
But it doesn't end there. You can see a visualization of how these review topic impact the star rating of products in a market, and see trend information for the past 6 months.?
What are some use cases for this tool??
Looking at the positive and negative topics is enough to give you a clear idea of what is wrong with current products and what can be further improved in order to create a hit that will fly off the (fulfillment center) shelves.
For example, looking at review information for the Christmas tree topper niche it’s immediately clear that how a product rates in terms of brightness and glow to provide that seasonal warmth is of utmost importance to customers. Quality is a bit less important since its not a product you use everyday of the year.
It also allows you to analyze data on the seasonal trends of products and how that is expressed in reviews. Demand for Christmas decorations predictably surges every year.
This feature is your customers telling you what they want and care about, and is another example of how Amazon is using AI to comb through their unique data set to review and pull out relevant insights at scale. We recommend looking at what it offers for all of your top sellers right away - who knows what you can find to improve upon for next year.
Save The Date???
领英推荐
Amazon Biznes KNOW-HOW Conference (January 12-13, 2024) in Warsaw, Poland, UK
Learning and success in the air? If that’s what you’re craving, the Amazon Biznes KNOW-HOW conference is almost here! The event will be spearheaded by speakers who swear to throw theory out of the window and help you look at Amazon advertising from a whole new perspective. So, whether you're just stepping into the Amazon arena or you're a seasoned pro, this is a great event to kick-start your year. I’ll be in Warsaw to share what we’ve learned about? Display Advertising on Amazon, which will help you get your head around this increasingly important ad format.?
Join me on this two-day journey that’s going to be a great learning experience with opportunities for networking and growth. See you there!
Amazon Trending Tidbits???
Amazon Hopes Fit Insights Tool Will Reduce Returns
Imagine a world where returns due to sizing issues are a thing of the past. That's the promise of Fit Insights, a tool that harnesses the power of artificial intelligence and machine learning to help customers find their perfect fit. This nifty AI-powered feature promises to dial down those pesky returns by helping customers nail their perfect fit. It's like having a virtual tailor – analyzing returns, customer feedback, and sizing charts to suggest spot-on size improvements for your products. Think less "doesn't fit" returns and more happy customers! Fit Insights even compares your return rates to top performers, giving you the lowdown on where you stand.?
It's exclusively for the fashion-forward brands in the Amazon Brand Registry, so if you've sold over 100 units in the past year, you're in! What do you think? Could this be the game-changer for your business? Share your thoughts and let's chat about sizing up success!
Business Structuring for Canadian Businesses in Amazon or Ecommerce
Dive into the world of US LLCs vs Canadian Corporations and unravel the mysteries that can make or break your Amazon business. Discover why a Canadian Corporation could be your golden ticket to simpler taxation and setup, or why dipping your toes into the US LLC pool might unlock a treasure trove of US financing, insurance, and oh-so-tempting credit cards.?
But beware, the path of a US LLC is fraught with tax complexities and potential double taxation traps. Whether you're a newbie just starting out or a seasoned seller, this is a must-read to navigate the cross-border business landscape. Got opinions, insights, or burning questions? Let's get the conversation rolling and share your thoughts on this transnational business puzzle!
Signing Off
It's been a year filled with learning, growth, and the occasional surprising development. The twists and turns of the Amazon marketplace keep our jobs endlessly interesting. We’d like to thank you for being a reader in 2023. I hope what we've done with the Bulletin this year has been truly helpful for you and your business. As we move into 2024, let's keep the momentum going strong!
We’re taking a week off to reflect on the year past and enjoy time with loved ones. We’ll be back with our first issue of 2024 on January 4th. Have a fantastic holiday season and a prosperous start to the New Year! ??
Cheers,
Brent
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