?Amazon’s Rufus AI just got an exciting makeover!
AMZ Pathfinder
We help great brands scale with Amazon advertising | Amazon PPC Management | Amazon DSP Services | Amazon Store Builder
Hot off the Amazon Grill???
Top 5 Amazon Advertising Strategies To Utilize in 2024
In our latest blog, in collaboration with Seller Assistant, we explore the top 5 advertising strategies businesses should adopt on Amazon in 2024. These include:
- Effectively using Amazon’s AI-powered tools?
- Regularly refreshing keywords to boost brand awareness
- Driving conversions by using coupons with Amazon ads
- Implementing smart FBA techniques to scale up sales
- Keeping up with Amazon DSP to expand reach both on and off Amazon
A Complete Guide to Business Funding Solutions
Download Yardline's free guide on business funding solutions for ecommerce sellers, DTC brands, and CPG products. Find the best options for your needs and see how Yardline's funding can provide the best rates and terms.?
In this report, you will...
- Get the pros and cons of over 10 different types of funding solutions
- Learn about which funding solution is right for your business
- Access in-depth insights into how you can fund your business to grow and thrive
Get your guide now and start paving your path to success!
Nerd Lounge ??
Price optimization tools for Amazon
We all know that price is elastic on Amazon, but how often do we actually take action to improve our business based on it? I’m not talking about trying to find the lowest price to win the buybox, because for our clients and you, dear readers of this newsletter, we have buybox ownership 98% of the time.?
I’m referring to price optimization, in the same way you do CRO on your title, main image, or bullet points, you should examine price as a lever to help you make conversions. The most common approach we see to price optimization is feeling-based: “We’re running low on stock so let's raise our price a bit to slow sales†or “A new competitor jumped into the market with a lower price, let's match them to keep market shareâ€. Raise your hand if these thoughts and tactics sound familiar to you ????♂?
Price has a big influence on sales velocity. Being competitive means being neither too high nor too low when compared to similar products a shopper will be making comparisons against. Set at the right amount, the price will sustain sales while driving profit while sending a message about market positioning and quality. It's a delicate dance and depends on the time of year, market trends, competitors, and even Amazon policies and fees. All of these things are dynamic. That being the case, why should your price always be static?
Enter dynamic pricing tools that allow you to A/B test different prices to find that optimal balance between profitability and sales velocity. I know of two: Profasee and Holocene. I spoke with Alex, a cofounder of Holocene this week and learned that once you gather enough data you can determine a pricing curve and accurately estimate the number of daily sales you’ll get with a certain price level. Even small changes like ending your price in .49 vs .50 can have a surprising impact.
Save The Date???
Amazon Dates to Remember
- September 20 -? Inventory shipment deadline to EU and UK fulfillment centers to guarantee Prime badge-ready by Prime Big Deals Day
- October 19 - Inventory shipment deadline to US fulfillment centers to guarantee Prime badge-ready by Black Friday and Cyber Monday
- October 31 - Inventory shipment deadline to EU and UK fulfillment centers to guarantee Prime badge-ready by Black Friday and Cyber Monday
unBoxed 2024 (October 15-16, 2024) Stream Live for Free
Register now to get free access to real-time keynote livestream from unBoxed 2024! Registrants will get insights and practical tips on Amazon advertising from ad experts, which can help business owners take their business forward.?
领英推è
Cross Border Summit (November 3-5, 2024) in Chiang Mai, Thailand
I will be attending the Cross Border Summit to learn from leading experts in Amazon, Dropshipping, SEO, Lazada, and Shopee. This yearly conference brings together top e-commerce leaders worldwide to share insights on business strategy, marketing, team development, and tactics for staying ahead in today's global marketplace. Looking forward to learning and networking at the event. See you there! ??
Amazon Latest Feed ??
- Amazon has mass-terminated partnerships with smaller 1P vendors, signaling a shift towards enterprise brands. These vendors must now transition to Seller Central to maintain their presence on the platform. Martin Heubel
- Amazon now allows Sponsored TV campaigns to target Brand Stores and subpages. This is a major opportunity for advertisers, as Brand Store visitors are proven to purchase more frequently and have higher order values. Pratyay A.
- Amazon now prevents sellers from adjusting deal quantities once a Lightning Deal goes live. This move takes away a key tactic for driving urgency, forcing sellers to rethink their approach to running Lightning Deals. Hymie Zebede
Amazon Trending Tidbits???
Amazon Ads Introduces Sponsored Placements in Rufus AI
Amazon has integrated sponsored ads into its AI-powered shopping assistant, Rufus, allowing advertisers to reach customers through AI-generated contextual text based on customer conversations. Initially available in the US, Rufus ads provide new opportunities for targeted promotions, though campaign reports currently lack specific Rufus-related metrics. Advertisers are encouraged to collaborate with Amazon representatives to optimize their campaigns. Rufus, available on the Amazon app and website, assists customers with shopping queries, product recommendations, and order statuses, marking a significant shift towards AI-driven, conversational advertising in ecommerce.
Oracle and Amazon Web Services Announce Strategic Partnership
Oracle and AWS have launched Oracle Database@AWS, allowing customers to access Oracle Autonomous Database and Oracle Exadata Database Service on dedicated infrastructure within AWS. For Amazon sellers, this collaboration offers seamless integration between Oracle Cloud Infrastructure (OCI) and AWS, simplifying database management, billing, and customer support. Users can connect Oracle databases to AWS services such as EC2, AI/ML offerings, and analytics for enhanced insights and innovation. The offering provides low-latency connections, Zero-ETL integration, and compatibility with Oracle's migration tools, and it simplifies procurement through AWS Marketplace. Oracle Database@AWS will be available in preview later in 2024, with broader access in 2025.
Voucher Duration Update: New Timeframes for Different Classes?
The validity periods for three types of vouchers were updated on September 5, 2024 as follows:
- Standard Vouchers: Valid for 30 days
- Reorder Vouchers: Valid for 180 days
- Subscribe & Save Vouchers: Valid for 365 days
These changes aim to enhance the effectiveness of each voucher type, which can help differentiate between promotional campaigns and encourage timely use. Vouchers issued prior to September 5 will not be impacted and will retain their original 90-day validity.
Thank you for reading!
- Brent
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