Amazon’s robot revolution

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This week, Will Knight visits 亚马逊 ’s giant warehouse in Reading, Massachusetts, to meet a pair of robots that are smart enough to work with—and without—humans.

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Amazon’s New Robots Are Rolling Out an Automation Revolution

Amazon’s new robots look like goofy green footstools from the future. Their round eyes and satisfied grins are rendered with light emitting diodes. They sport small lidar sensors like tiny hats that scan nearby objects and people in 3D. Suddenly, one of them plays a chipper little tune, its mouth starts flashing, and its eyes morph into heart shapes. This means, I am told, that the robot is happy.

Proteus, as Amazon calls this machine, is not like other industrial robots, which are generally as expressive and aware of their surroundings as actual footstools. “Wait, why would a robot be happy?” I ask. Sophie Li, a software engineer at Amazon, explains that being able to express happiness can help Proteus work more effectively around people.

Proteus carries suitcase-sized plastic bins filled with packages over to trucks in a loading bay that is also staffed by humans. The robot is smart enough to distinguish people from inanimate objects and make its own decisions about how to navigate around a box or person in its path. But sometimes it needs to tell someone to move out of the way—or that it is stuck, which it does by showing different colors with its mouth. Li recently added the heart eyes to let Proteus also signal when it has completed a task as planned.

“Proteus will hopefully make people happy,” Li says, referring to the workers who will toil alongside the robot, transferring packages from bins into trucks. “And if not, well, at least it should do what they expect it to.”

I find myself wondering if some people might, in reality, find the robot’s cheeriness a bit annoying. But perhaps putting a friendly face on the new wave of automation about to sweep through Amazon’s fulfillment centers isn’t a bad idea.

Proteus is part of an army of smarter robots currently rolling into Amazon’s already heavily automated fulfillment centers. Some of these machines, such as Proteus, will work among humans. And many of them take on tasks previously done by people. A robot called Sparrow , introduced in November 2022, can pick individual products from storage cubbies and place them into larger plastic bins—a step towards human-like dexterity, a holy grail of robotics and a bottleneck in the automation of a lot of manual work.?

Amazon’s latest robots could bring about a company-wide—and industry-wide—shift in the balance between automation and people. When Amazon first rolled out large numbers of robots, after acquiring startup Kiva Systems and its shelf-carrying robots in 2012, the company redesigned its fulfillment centers and distribution network, speeding up deliveries and capturing even more business. The ecommerce firm may now be on the cusp of a similar shift, with the new robots already starting to reshape fulfillment centers and how its employees work. Certain jobs will be eliminated while new ones will emerge—just as long as its business continues growing. And competitors, as always, will be forced to adapt or perish.

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