Amazon’s Podcasts Moves; Circumnavigating Podcast with Magellan; Aussies Like Their Podcasts; Oxford Road’s CEO Discusses Preparing For Recession
Welcome to the second week of November–that special quiet time before everything goes into full-on holiday mode. The biggest news of the week is from yesterday’s midterm election. While Republicans expected a “red wave” to cover the land like Trump’s combover, the battle for control of Congress is still up in the air. The Trump factor may be dying, and Democrats are starting to show a galvanized front. Time will tell, dear reader–we will share our thoughts on what this means after the dust settles in next week’s Media Roundtable podcast.?
This week's edition is packed with two self-improvement podcasts that will improve your campaign’s efficiency, three top stories in media news that you may have missed, and a podcast read from a real estate guru that will have you shifting focus from inflation to inflammation.
The Classifieds
Who’s on First? No, it’s Swisher
PodcastOne is a powerful network that showcases a multitude of genres, personalities, and premium content. In stride with their history of aligning with quality hosts, they have recently premiered two top podcasts our clients are excited to test. Our first classified is hosted by well-known former New York Yankees and Atlanta Braves first baseman Nick Swisher, a retired World Series champ who spends each episode interviewing a selection of popular guests. His first two episodes featured conversations with MLB analyst Sean Casey, his father, former Major League player Steve Swisher, and life coach Dr. Corey Yeager. This is an amazing testing option for male skew clients who perform well in genres, including self-improvement, interview-based podcasts, and sports.
Podcasting Runs in the Family
Our clients’ very specific need for podcasts hosted by female reality show stars interested in religion and family values puts amazing shows like this in high demand. Chrisley Knows Best and Growing Up Chrisley star Savannah Chrisley is already seeing massive success with this newest podcast, partly because of her famous family’s headline-grabbing personal lives. The podcast works as an extension of her existing shows and has been a trending option for our clients, even those who put brand safety top of mind.? Additional Chrisley family podcasts, such as Coffee Convos and Chrisley Confessions, are top performers. This is a certain look-a-like for anyone with a testing budget in Q4 to spare.
In Case You Missed It
Ad-Free Podcasts on Amazon?
亚马逊 is trying its best to become a true player in the podcast space and to do so, they’re making many top podcasts ad-free for Prime users. CNN , NPR , 纽约时报 , Barstool Sports , Acast , Slate Studios , ESPN , and more will now offer their podcasts on the streamer with all of the ads stripped. For those of us who are in the podcast advertising industry, this seems like it could be a major issue. Still, the reality is Amazon currently represents such a small share of the podcast market removing the ads will have little impact on podcast advertisers’ ability to scale.?
领英推荐
Podcast Holding Strong
Magellan’s Q3 Podcast report was released last week and shared that despite the economic downturn, the medium saw a 2.6% growth rate compared to the second quarter. A trend to look out for, Magellan says live entertainment was the hottest podcast ad category for the second consecutive quarter jumping 72% between Q2 and Q3 to an estimated $8.2 million. Finally, brands testing Podcast for the first time remains extremely high. Magellan says it detected 1,878 new brands for the first time during the third quarter.
Aussies Like Their Podcasts Too
Now for a bit of podcast news from down under. In case you weren’t aware, podcasts are a big deal in Australia. And it’s getting bigger–Podcast advertising grew by 33% year on year compared to Q3 2021 and shows no signs of slowing. If you’re a brand with a presence in Australia, Podcast could be one of the most cost-effective ways to advertise.
This Week In Great Podcast Reads
Improve Your Income, Reduce Your Inflammation
Investing in Real Estate with Clayton Morris is a show that drops three times a week to share everything you need to know about investing in property and creating passive revenue streams. One piece of advice Clayton shared recently might be among his most important, at least if you’ve ever experienced inflammation. You might think this podcast is not where you’d find such a solution, but you haven’t heard his read for Humann’s Tart Cherry Gummies yet, Clayton’s favorite new post-workout snack, and the answer to reducing his knee inflammation. This is the perfect example of a little host personalization going a long way. While we put our copy through our rigorous Audiolytics? review process, this is one piece of the puzzle that can only be added after it leaves our hands. Thankfully a host like Clayton Morris knows how to improve the read tenfold by adding a little personalization.
Oxford In The News
How to Prepare for a Recession
Oxford Road’s Founder and CEO, Daniel Granger , joined a panel of CEOs across the industry landscape to talk about some of the most pressing topics in the industry, including how to navigate a recession. The highlights of the conversation were recapped in a recent article in ADWEEK , but the big takeaway is this is a recession like no other and that previous playbooks will not work this time around.?