Amazon’s Path to Purchase, Search Query Report in API, Smarter Targeting & More
Happy Wednesday, friends! What have you missed? From some of the latest DSP features to newest API reports available, here’s what matters (and why you should care).
Want a behind-the-scenes look at how we structure campaigns, analyze accounts, and do our reporting? Destaney Wishon will be covering it all TOMORROW during her session at Amazon Seller Week, hosted by JungleScout. Sign up here!
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Key Updates ?? ?
Austin H. introduces the latest Amazon DSP update which includes new features to streamline campaign management, enhance performance, and improve usability for smarter budget allocation and targeting.
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Search Query Performance Report is now available in the API! Join Dustin Wassner and Destaney as they discuss the impact of this.
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Justin Nuckols and Austin break down Amazon's new path to purchase data module and offer their insights on how this essential data elevates the value of Amazon's multi-touch attribution model.
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Walmart Connect has launched the Display Advertising API, supplying advertisers with full-funnel advertising solutions, improved pricing control, and scalable tools.
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Must-Reads ????
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Lance Pacheco adds to this series by creating one of the most detailed breakdowns of Amazon Ads Sponsored Ads types out there.?
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Emery Robbins outlines everything you should be implementing this year – including Top-of-Search video, high-converting category keywords, upper-funnel awareness, and testing new Amazon innovations.
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Nick Amos was able to take a normal top of search campaign and increase the CVR from 7.2% to 13.2% by getting more granular with our targeting to boost growth.
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Adam Mellott , Emery, and Destaney will be participating in all kinds of different event activities, so make sure to find them on the floor or on stage!