?? Amazon’s New Updates: Big Opportunities You Can’t Ignore.

Amazon is shaking things up again, introducing powerful new features and opening doors to fresh markets. Whether you’re already an established seller or just starting out, these changes could have a significant impact on your business. The big question is: Are you ready to make the most of them? Let’s break it down.

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???? Amazon Launches in Ireland (amazon.ie)

Big news! Amazon is set to launch amazon.ie in 2025. This means Irish businesses — and European brands in general — will have a local platform to sell their products, reaching Irish consumers more easily.

?? Why Ireland?

• Rapid e-commerce growth: Online retail sales in Ireland grew by 16% in 2024, with an expected continued rise through 2025.
• High digital penetration: 78% of Irish consumers shop online regularly, giving sellers a huge potential market.
• Cross-border expansion: For sellers in the UK and EU, launching on amazon.ie offers a low-barrier opportunity to expand their reach.

?Why this matters

• Early-mover advantage: Sellers who register early can dominate their niche with less competition.
• Seamless logistics: The launch of a local marketplace could improve delivery times and reduce shipping costs for Irish customers.

Why this matters

?? Tip: Early registration will give sellers a competitive advantage, allowing them to build visibility before the marketplace becomes crowded, so If you’re a brand with European ambitions, now is the time to plan your strategy for this new marketplace.

?? Protect Your Profits with Amazon’s New Discount Pricing Feature

Amazon recently introduced a minimum discount pricing tool in Seller Central, designed to help sellers avoid unexpected deep discounts during sales. This tool ensures you never drop your prices below a set threshold — even during promotions.

?? Why This Matters

• Sales Events Impact: Sellers participating in big sales events like Prime Day or Black Friday often see revenue spikes, but poorly controlled discounts can eat into profit margins.
• Examples: 2023 Black Friday case: Many sellers reported accidental 30%-40% discounts due to lack of control, significantly hurting their margins. Post-tool launch: Brands using minimum discount pricing during Prime Day 2024 saw 12% higher average margins compared to 2023, according to Amazon case studies.

?How it works

• You can set a minimum discount price for your products. This ensures you won’t accidentally offer deep discounts that hurt your margins.
• During seasonal sales (like Prime Day or Black Friday), this tool will keep your pricing strategy safe while still allowing competitive offers.

Status: Available in the Pricing Dashboard under Automated Pricing for most Professional seller accounts in the US, UK, and EU markets.

Access: Go to Seller Central > Pricing > Automated Pricing to set your minimum discount price.

?? Tip: Use this tool to maintain profit control while taking advantage of Amazon’s sales events. Combine it with coupons and lightning deals for maximum efficiency.

?? Customer Service Insights: New Metrics for Better Performance

Amazon has made it clear that customer service performance is a top priority. New metrics in Seller Central now allow sellers to track and improve their customer service, helping them avoid poor ratings and negative reviews.

?? Key Metrics to Watch:

1. Preventable Contact Rate (PCR): Tracks how many customer inquiries could have been avoided with better product information or clearer instructions. Example: A brand selling electronics saw a 20% drop in support tickets after improving product descriptions based on PCR insights.
2. Average Response Time: Measures how quickly sellers respond to customer inquiries. Amazon recommends responding within 24 hours to maintain high customer satisfaction. Fact: Sellers with an average response time under 12 hours see 15% higher customer satisfaction scores.

?Why you should care

• Boost your seller rating: Amazon favors sellers with strong customer service performance.
• Fewer returns and complaints: Preventable issues mean happier customers and fewer refunds.

Status: Live in Seller Central’s Performance Dashboard for sellers in North America and Europe.

Metrics Location: Navigate to Performance > Account Health to track Preventable Contact Rate (PCR) and Average Response Time.

?? Tip: Regularly monitor these metrics in Seller Central and create canned responses for common questions to speed up your response time.

?? How These Changes Can Fuel Your Growth

These updates aren’t just minor tweaks—they offer real growth opportunities. Early adoption of amazon.ie can help you build a strong foothold in a new market, while features like the discount pricing tool and customer service insights can directly improve your margins and customer satisfaction.        

At aNavigator, we help brands stay ahead of the competition and make the most of Amazon’s latest changes. Whether you want to expand to new markets, optimize your pricing strategy, or improve customer service, we’re here to help.

?? Schedule a call with us to take your Amazon business to the next level.

Stay Winning! The aNavigator Team ??