Amazon's New Feature for Sellers
It’s a new month… with new e-commerce news!?
Here's what we got for you:
The Amazon Corner
Amazon Sellers Rejoice: Analyze Product Performance Seamlessly
Amazon has recently announced a new feature for sellers on its platform- the ability to filter business reports by individual product (ASIN). This eliminates the need for sellers to download and manually filter data, making it easier and more efficient to analyze product performance.?
However, while this update was welcomed by many, some sellers have requested additional improvements, such as being able to filter by date and bringing back a feature that showed the number of days of inventory by ASIN. With these improvements, Amazon is continuously striving to make selling on its platform more user-friendly and convenient for its sellers.?
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Deck the Halls (and your Cart) with TikTok Shop's Early Holiday Deals
TikTok is getting into the holiday shopping spirit early with its launch of exclusive deals and events on its TikTok Shop platform. Dubbed "Brand Palooza," this sale from November 13-27 will feature deals from popular brands like Phillips, Benefit Cosmetics, Liquid IV, HeyDude, and The Ordinary Store.
Additionally, there will be shoppable live streams featuring influencers and celebrities as well as special discounts for using Venmo at checkout. To further simplify the collaboration between brands, sellers, and creators, a new app has been released along with an e-book filled with practical tips for selling on TikTok Shop. With hopes of fostering partnerships during the holiday season, creator-seller matchmaking events will also be held in Los Angeles and New York.?
QUICK TIP: Utilize user-generated content (UGC). UGC and influencer partnerships create a sense of community and authenticity for your brand, which can significantly increase customer engagement and trust.