Amazon's "Look Inside" Feature For My Title in Red is Worth a Look Before Buying the Book

What do McDonald’s, Ferrari, and YouTube have in common?

You guessed it – the colour red!

It isn’t a coincidence that giant companies utilize red branding on everything from food packaging to cars to streaming platforms.

Graphic design is a visual language, and red is one of its most powerful communicators. I chose red as the brand colour for a reason.

I chose the colour red for the impactful title of my book because red creates a sense of urgency that can make a purchaser want to buy the product right now.

Red captures attention, conveys confidence, and evokes urgent emotions.

World-renowned brands, from entertainment to fashion, use red branding to inspire action in their viewers—think Coca-Cola, Ferrari, and Netflix.

The psychology of red branding is well-researched and scientifically proven to be visually attractive and attention-grabbing.

Unsurprisingly, major brands worldwide use red to communicate their brand identity, so I also chose red for my book title.

My graphic designer paired red with a neutral colour to communicate my brand’s personality without overwhelming my viewers. We could have chosen neutral colours such as black, white, or grey, but this choice with a white background appealed to me the most.

Netflix's brand logo uses a bold red typeface on a plain black background. This helps balance out the bold colour and remove any negative connotations associated with red, such as ‘DANGER,’ while ensuring greater legibility.

Coco-Cola uses red with white text, which is equally appealing.

Hollywood films use the colour red to great success.

How many readers remember this scene from the 1984 film "Woman in Red", starring Gene Wilder and Kelly Le Brock?

The cinema photo shot shows Kelly Le Brock walking on a ventilation grill in a basement garage. The force of air coming up from the ventilation shaft reveals what's under her flowing red dress. The YouTube video clip is at the end of this article.

Well, you can get a look at what's inside my book in an equally stunning visual with a Title in Red rather than Gene Wilder's film Woman in Red:

And here is the "Look Inside" feature that blows open the pages:

https://www.amazon.co.uk/Right-Way-practical-distributor-models/dp/1803817828/

The book describes distributor models in various guises and explains why some work to deliver a critical mass and others don't. It is a must-read for any executive working in international business, which involves working with and through distributor partners.

The examples I have shared from more than twenty years of experience in African distributor markets are applicable and transferable to many sectors outside life sciences and to any geographies where the common ground involves delivering results through distributor partners.

Examples of geographies operating distributor models include:

• Eastern Europe
• Middle East
• Commonwealth of Independent States (CIS) - 9 Eurasia member states created by the dissolution of the Soviet Union in 1991
• Africa
• SE Asia excluding China and India - for example, Cambodia, Laos, Vietnam, Thailand, Myanmar, and the Philippines
• Latin America
• Central America
• Caribbean Islands

Results delivery through distributor models remains variable across companies and industrial sectors. The demand for good international business managers remains high.

In my book, I explain why the results are so variable and why senior executives in International Business operating through distributor partners often cannot deliver their investment cases.

I propose and explain that these investment cases fail due to one or more of the following:

1. The wrong Go-to-Market Model.
2. The wrong choice of distributor partner.
3. The wrong person was appointed to deliver the investment case.

Please use the "Look Inside" feature to see sample pages and the "Table of Contents" before you purchase the book.

"The Right Way" is available from all good bookstores in paperback and eBook formats. Booksellers include Amazon, Barnes & Noble (USA), Waterstones (UK), and many more, including your country's Amazon sites.

And here is that Woman in Red signature scene taken from YouTube:

https://www.youtube.com/watch?v=Mr99wa7E0hI

Happy reading to all my book purchasers. Please post a book review on the booksellers' site and post comments on this platform. Your feedback is very welcome.