Amazon's "Look Inside" Feature For My Title in Red is Worth a Look Before Buying the Book
Amit Vaidya
Executive Board Advisor & Consultant. International scaleup. Go-to-market options. Optimising international scaleup through distributors. Improving business development success in complex sales for B2B service providers.
What do McDonald’s, Ferrari, and YouTube have in common? You guessed it – the colour red! From food packaging to cars to streaming platforms, it isn’t a coincidence that giant companies utilize red branding.
Graphic design is a visual language, and red is one of its most powerful communicators. I chose red as the brand colour for a reason. I also chose red for the impactful title of my book because red creates a sense of urgency that can make a purchaser want to buy the product right now.
Red captures attention, conveys confidence, and evokes urgent emotions. World-renowned brands, from entertainment to fashion, use red branding to inspire action in their viewers—think Coca-Cola, Ferrari, and Netflix.
The psychology of red branding is well-researched and scientifically proven to be visually attractive and attention-grabbing. It’s no surprise that major brands worldwide use red to communicate their brand identity, which is why I also chose red for my book title.
My graphic designer paired red with a neutral colour to communicate my brand’s personality without overwhelming my viewers. We could have chosen black, white, or grey, but this choice with a white background appealed to me the most.
Netflix's brand logo uses a bold red typeface on a plain black background. This helps balance out the bold colour and remove any negative connotations associated with red, such as ‘DANGER,’ while ensuring greater legibility.
Coco-Cola uses red with white text, which is equally appealing.
Hollywood films use the colour red to great success. How many readers remember this scene from the 1984 film "Woman in Red", starring Gene Wilder and Kelly Le Brock?
The cinema photo shot shows Kelly Le Brock walking on a ventilation grill in a basement garage. The force of air coming up from the ventilation shaft reveals what's under her flowing red dress. The YouTube video clip is at the end of this article.
Well, you can get a look at what's inside my book in an equally stunning visual with a Title in Red rather than Gene Wilder's film Woman in Red:
And here is the "Look Inside" feature that blows open the pages:
The book describes distributor models in various guises and explains why some work to deliver a critical mass and others don't. It is a must-read for any executive working in international business, which involves working with and through distributor partners.
The examples I have shared from more than twenty years of experience in African distributor markets are applicable and transferable to many sectors outside life sciences and to any geographies where the common ground involves delivering results through distributor partners.
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Examples of geographies operating distributor models include:
Results delivery through distributor models remains variable across companies and industrial sectors. The demand for good international business managers remains high. In my book, I explain why the results are so variable and why senior executives in International Business operating through distributor partners often cannot deliver their investment cases.
I explain that these investment cases may not be delivered due to one or more of the following:
Please use the "Look Inside" feature to see sample pages and the "Table of Contents" before you purchase the book.
" The Right Way" is available in paperback and eBook formats from all good bookstores. Booksellers include Amazon, Barnes & Noble (USA), Waterstones (UK), and many more, including your country's Amazon sites.
And here is that Woman in Red signature scene taken from YouTube:
Happy reading to all my book purchasers.