Amazon's Brand Boom: Too Faced, Florence by Mills, and Cider Launch on Amazon
Amazon Uses AI to Spot Product Defects Before Shipping
Amazon has introduced an AI-driven system called "Project P.I." to detect product defects and incorrect shipments before they leave the warehouse. This technology uses computer vision and generative AI to identify issues such as damaged items or wrong sizes, enhancing the accuracy and efficiency of their shipping process while reducing returns and supporting sustainability efforts.
Americans Are Flocking To Temu But They Trust Amazon So Much More
?Americans are increasingly using the e-commerce platform Temu for bargains, but they continue to trust Amazon much more. Temu, launched in 2022, has quickly gained a significant share of the U.S. online discount market due to its aggressive pricing and rapid growth. However, Amazon maintains a higher level of trust among consumers due to its established reputation for reliability and customer service
Amazon Is a Top Destination for Brand-Focused Beauty Shoppers
Amazon is the top destination for online beauty shoppers, with 68% making purchases on the platform, primarily from official brand storefronts. The site appeals to 57% of premium beauty shoppers, with the strongest interest coming from those who exclusively buy from official brand stores.
Too Faced Launches in the U.S. Amazon Premium Beauty Store
Too Faced Cosmetics , a cruelty-free makeup brand known for its playful approach to serious cosmetics, has launched its storefront in the U.S. Amazon Premium Beauty store. The brand's debut on Amazon will provide customers with broader access to its best-selling products, including the iconic Better Than Sex Mascara, Born This Way complexion range, and popular lip gloss and lipstick assortments.
Amazon Account Suspension: How FBA Sellers Can Avoid & Appeal in 2024
To avoid and appeal Amazon account suspensions in 2024, FBA sellers should maintain compliance with Amazon's policies, keep detailed records, and promptly address performance metrics. Regular audits of product listings and adherence to Amazon's guidelines for product conditions help prevent suspensions. In case of a suspension, submitting a well-crafted Plan of Action (PoA) that addresses the root cause, corrective actions taken, and preventive measures is crucial for reinstatement.
FTC Lawsuit Over Amazon's Prime Program Set For June 2025 Trial?
The trial for the Federal Trade Commission's lawsuit against Amazon, alleging deceptive practices related to its Prime membership program, is set for June 2025. The FTC claims that Amazon enrolled customers into Prime without their consent and made it difficult for them to cancel their subscriptions, while Amazon denies these allegations and argues it has disclosed key terms to its users.
The Envision Horizons team will be broadcasting from the Amazon Podcast Studio at Port!?Tune in on Thursday June 20th as Laura Meyer and Todd Piechowski discuss the latest eCom news and brand success stories with industry experts.
If you'll be in Cannes and are interested in being a guest on our episode, send us a reply to the newsletter!
Post from Tim Derner :
It has been a busy week of launches for the team! On Monday, we announced the launch of florence by mills across Apparel and Beauty with Millie Bobby Brown. Yesterday, we announced Too Faced Cosmetics , the latest brand from Estée Lauder in our Premium Beauty store.
Today, we welcome Cider , a favorite fashion brand amongst Gen Z customers. The team continues to do great work across all of our launches and I am looking forward to many more. Customers can now shop Cider by visiting their brand store www.amazon.com/shopcider
Post from Abhishek Digaskar :
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Prime Day is just around the corner, and now is the perfect time to ensure your advertising strategy is primed for peak performance.? Amazon Ads offers powerful tools to elevate your brand, and leveraging these can make all the difference. Additionally, partnering with experienced Amazon Ads Partners can provide the insights and technology you need to make your Prime Day campaign a standout success.?Top 6 strategies for Prime Day success:
Post from Todd M. Piechowski, MPA :
Update: Advertisers that don't sell on Amazon can now capture leads directly on their Amazon sponsored display ad creative! ?This update was just announced and is another signal of Amazon's goal to continually expand the usability of their ad network to advertisers outside of the seller ecosystem.?
Some details:?
? The ads have built-in lead forms that customers can fill out directly in the ad creative to submit their information as a lead
? This lets advertisers optimize their Amazon ad campaigns for lead generation metrics and outcomes, rather than just clickthroughs
Any business that has a considered purchase cycle or benefits from directly capturing prospect contact information as leads would be a prime candidate for this ad format. *A beta release, the ads seem to only be available through the API at this point. The coming 12 months will likely see a race to increase off-site audience reach as quickly as possible.
Post from 雅诗兰黛有限公司 :
Today, Too Faced Cosmetics announced its debut in the U.S. Amazon Premium Beauty store, providing broader access to its acclaimed makeup collections, including their best-selling Better Than Sex Mascara, Born This Way complexion range, and best-selling Lip Injection Lip Glosses. ? “We approach anything we do with a consumer-first mindset and launching Too Faced in the U.S. Amazon Premium Beauty store is a natural fit with that strategy,” said Tara Simon , Global Brand President of Too Faced. ? Too Faced is the second brand within The Estée Lauder Companies’ portfolio to open a storefront in the U.S. Amazon Premium Beauty store. Shop the Too Faced Amazon Premium Beauty store at https://lnkd.in/eBtEBJcP
Post from Laura Meyer :
The debate over investing in branded keywords for paid search on Amazon is hot this year as brands aim to maximize media investments focusing on profitability and incrementality. During Prime Day, suggested CPCs for branded terms reached upwards of $40 as competitors aggressively targeted our clients.
Pros of Buying Branded Keywords:
Things to Consider:
TikTok Shop is Huge for the Beauty Industry: NielsenIQ Report
TikTok Shop has quickly become a major player in the online beauty and wellness retail industry, ranking as the ninth-largest retailer in the US and second-largest in the UK. The platform's increasing focus on e-commerce content and its ability to drive viral product sales has made it a significant competitor to established retailers, but this rapid growth also presents challenges for smaller businesses.
How Retailers Should Approach TikTok (and Alternatives) Amid Looming Ban?
Retailers should navigate the potential ban on TikTok by exploring alternative social media platforms while leveraging TikTok's current capabilities. Retailers are encouraged to create authentic, engaging content on TikTok to build brand loyalty and consider other platforms such as Instagram Reels, YouTube Shorts, and emerging services like Triller and Clapper to diversify their social media presence. The key is to maintain a consistent brand message and engage with audiences meaningfully across different platforms
Prime Day 2024 is just around the corner! Rumored to take place on July 16-17, now is the time to gear up and strategize for one of the biggest sales events of the year. We've compiled a list of best practices to help you maximize your sales and customer engagement during Prime Day 2024.?