Amazon's AI: Your New Audio Ad Assistant

Amazon has introduced a new feature allowing brands to create audio ads using generative AI, expanding its advertising capabilities beyond images and videos. This announcement was made during the annual Amazon unBoxed advertising conference.

Key Features:

- Generative AI Tools: Advertisers can generate audio ads alongside images and videos using Amazon Ads' self-service tools. This allows for the creation of engaging content from basic product information.

- AI Creative Studio: A new studio consolidates all generative AI tools, enabling efficient campaign development tailored for various Amazon platforms like Prime Video and Twitch.

User Experience Enhancements:

- Ad Frequency Controls: Amazon is rolling out a user-friendly experience for its demand-side platform (DSP), allowing advertisers to set frequency caps at the household level to avoid ad duplication. This feature has reportedly saved advertisers up to 26% on ad spending.

Integration and Customization:

- The integration of Amazon Marketing Cloud with Amazon Publisher Cloud will enable brands to create custom audiences using first-party data.

- Updates to Performance+, Amazon’s AI tool, allow brands to customize campaign adjustments based on specific goals and metrics.

Global Expansion:

Amazon plans to sell ads for Prime Video in new international markets next year, including Brazil, India, and Japan, further enhancing its advertising reach.

Overall, these developments position Amazon as a competitive player in the digital advertising space, leveraging AI to improve ad creation and targeting efficiency.

If you're interested in learning how Brilliant Brains can help improve ads for your business, reach out at [email protected] or call us at +91 7702173579 to get started.