Amazon Week 50 - 2024
Our Updates
1/?Amazon tests new Store subpage placements to increase sales.?Brands are creating product-specific Store subpages and treating them like A+ pages to drive traffic and attract new-to-brand customers. Read more.
2/?BFCM success continues with strategic post-holiday actions.?Retarget browsers, analyze campaign data, launch gift promotions, maintain stock levels, and build customer loyalty through tailored offers. Read more.
3/?Amazon's suggested bids often lead to unnecessary high costs.?Data-driven bidding strategies and regular testing produce better results than following Amazon's suggestions. Focus on historical performance and ROI goals for optimal campaign profitability. Read more.
Community Updates
1/?Amazon may add Bitcoin to its treasury.?Shareholders have requested the $2.3 trillion company to consider this move. Combined with its AI investments, Amazon's dominance could grow further. Thanks, Jon.
2/?Amazon tightens bundle rules with major policy update.?Only manufacturer-packaged bundles or those with brand authorization are permitted, with gift baskets as an exception. New rules take effect immediately for new listings, while existing bundles have until 2025 to comply. Thanks, Vanessa.
3/ Amazon introduces direct PDP-to-brand-store connection for Premium Beauty brands.?Customers can now access brand stores through category displays and a single click from product pages. This streamlined pathway aims to increase brand visibility and sales through optimized store presence. Thanks, Shakhboz.
4/?Amazon launches Nova to challenge ChatGPT.?The new AI suite includes five models ranging from text-only Micro to high-end Premier, plus specialized Canvas and Reel for media generation, offering businesses cost-effective AI solutions for content and advertising. Thanks, Mansour.
5/?Amazon AI Creative Studio now offers automated live image creation from ASINs.?The process involves eight simple steps from logging in to choosing animation, with special holiday styling options available. The tool streamlines product image creation for Amazon advertisers. Thanks, Destaney.
6/?Amazon's AWD program faces severe shipping delays and missing inventory.?Sellers report thousands of units delayed over a month, leading to storage fees and missed peak season sales after Amazon pushed sellers away from reliable 3PL systems. Thanks, Cameron.
领英推荐
7/?Cyber Monday hit record $13.3B in sales with peak spending of $15.8M per minute.?Holiday shopping continues strong through December, requiring strategic budget management and data-driven campaign adjustments for the remaining season.?Thanks, Jeffrey.
8/?Amazon's new Auto-Filled Attributes feature saves significant time for sellers with large catalogs.?The update allows saving product details as templates, automatically populating attributes like brand name, manufacturer, and materials for future listings of similar products. Perfect for sellers who frequently launch new items in the same category.?Thanks, Jon.
?
9/?Amazon Haul hit record sales on Black Friday with 50% storewide discounts.?The China-based marketplace saw 2,700 bestsellers but struggled with stockouts, limiting Cyber Monday performance. Despite aggressive promotions, it remains far smaller than competitor Temu's 500,000-seller platform.?Thanks, Marketplace Pulse.
10/?Chinese sellers dominate Amazon with 24,000 million-dollar sellers versus 15,000 US sellers.?Chinese brands succeed through lower prices, newer products, and less reliance on advertising, though US brands maintain advantages in size and certain categories where Chinese sellers haven't penetrated. Thanks, Scott.
Amazon Design Kit
Our team create high CTR videos for clients in minutes not hours. Meaning we can rapidly split test without high costs or long wait times.
With AmzDesignKit, you get plug-and-play video templates designed in?Canva — so you can build professional, scroll-stopping ads in no time.
What are you waiting for?
Get started for ￡8.99.
Book a free audit from our advertising team today.?