Amazon Week 49 - 2024

Our Updates

1/?Last-minute BFCM client turned successful through rapid action.?A focused approach on product understanding, campaign optimization, and budget management across three marketplaces delivered immediate positive results despite urgent timeline. Read more.

2/?Better Amazon ratings directly impact sales performance.?Higher review ratings (0.5 star increase) can boost conversion rates by 3-6%, while products with 25+ recent reviews earn 108% more than average. The Product Opportunity Dashboard helps track and analyze review metrics for strategic improvements. Read more.

3/?Adding negative keywords before launching auto campaigns prevents wasted spend.?Start with researching obvious negatives using keyword tools, then set initial boundaries while keeping campaigns broad enough to gather valuable data. Read more.

4/?Amazon's new search trends report reveals critical Q4 shopping patterns.?The report highlights major seasonal shifts in consumer behavior, including a 651% surge in ugly Christmas sweater searches and an 897% increase in gift wrapping supplies, while identifying emerging market opportunities based on real-time customer demand.?Read more.

Community Updates

1/?Amazon Seller Central provides ASIN-level organic CTR data.?Access it through Brand Analytics > Search Analytics > Search Catalog Performance to view combined ad and organic click rates for catalog-wide performance analysis. Thanks, Elizabeth.

2/?Amazon breaks its own rules by directing customers to off-site purchases.?This unusual practice violates Amazon's standard seller policies, which typically result in immediate listing removal for third-party vendors. Thanks, Joshua.

3/ Amazon introduces downloadable billing documents through new APIs.?Sellers can now retrieve invoices, credit memos, and other financial records in PDF and multiple formats, streamlining financial record management for businesses. Thanks, Kevin.

4/?Amazon launches auto-fill feature for listing attributes.?The new tool saves sellers time by automatically populating repeated brand information across multiple listings, reducing manual data entry. Thanks, Vanessa.

5/?Amazon's FBA Grade and Resell service turns unsellable returns into profitable used items.?The service grades returned products into four condition levels, creates new SKUs, and lists them alongside new offers, allowing sellers to recover value from returns instead of disposing them. Thanks, Mansour.

6/?Amazon streamlines video management for sellers.?Single video upload now maps across all product variations, displaying content above and below the fold, in search results, and active stores. Implementation takes up to 3 days. Thanks, Vanessa.

7/?Amazon's $1 billion Industrial Innovation Fund targets operational improvements.?The initiative invests in robotics and AI solutions while launching an Innovation Challenge focused on packaging visibility and yard management. Multiple tech companies are partnering to enhance delivery efficiency and inventory systems. Thanks, Kevin.

8/?A drinkware company takes its biggest business risk with a new subsidiary launch.?Six critical steps for major business expansion: from picking asymmetric opportunities to appointing dedicated leadership and gathering customer feedback before the product launch.?Thanks, Mike.

9/?Amazon's ASIN Targeting campaigns now show ads on keywords instead of just ASINs.?Sellers cannot negate irrelevant keywords in these campaigns, leading to wasted ad spend and campaign inefficiencies.?Thanks, Isaac.

10/?Out-of-stock Amazon products hurt keyword rankings and increase ad costs.?Good managers quickly reduce ad spend on affected ASINs, while inexperienced ones miss ranking drops and waste budget through inaction. Thanks, Jake.

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