Amazon Week 47 - 2024

Hey?- It's George,

Spent the weekend building a custom wardrobe. Lesson: don't buy second hand drill batteries. Buy cheap buy twice.

Our Updates

1/ Amazon launches new sales tracking metrics in US.?The new Long-Term Sales (LTS) metrics for Sponsored Brands and Display ads measure 12-month customer value through engagement points like views, searches, cart adds, and purchases. Each action has a specific dollar value, helping brands track customer lifetime value. Read more.

2/?High ACOS campaigns drain profits and need immediate attention.?Control costs through keyword optimization, negative targeting, bid adjustments, precise targeting, and strategic budget reallocation. Read more.

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3/?Amazon Haul offers budget-friendly shopping in one convenient location.?The service includes free shipping on orders over $25, tiered discounts up to 10%, free returns, and price transparency through 90-day price tracking. Read more.

4/?BFCM 2024 extends to a 12-day sale window, changing ad strategy needs.?Sellers must carefully allocate budgets across key dates and optimize campaigns based on performance data, while maintaining competitive pricing for Buy Box success. Read more.

5/?Impression Share data guides Amazon ad visibility during major events.?Track top keywords, adjust bids for low-performing terms, allocate budget based on performance, and monitor competitor movements to maintain market presence. Read more.

6/ Data-driven decision making and Amazon's reporting tools are key to reducing ineffective advertising spending.?Strategic analysis of these reports helps identify and eliminate wasteful ad expenditure, leading to more efficient campaign management. Read more.

Community Updates

1/?Amazon's new sales filter brings clarity to business data.?The one-click dropdown in Business Reports separates business from consumer sales, helping sellers make targeted inventory and strategy decisions. Thanks, Vanessa.

2/?Amazon Marketing Cloud audiences are now visible in Sponsored Products ads.?Advertisers can view audience performance, compare traffic segments, and adjust bid boosts while maintaining placement optimization for targeted customer journey refinement. Thanks, Dustin.

3/ Amazon adds AI image generation for Sponsored Brands campaigns.?Images are stored in 'Images generated for you' folder and currently feature seasonal themes, though results work best with front-facing product shots. Thanks, Jake.

4/?Amazon Brand Tailored Promotions let sellers target brand followers.?Sellers can create customized coupons based on product selection, with specific products enabling brand follower targeting for better customer retention. Thanks, Mansour.

5/?Amazon Store generates $37 per visitor with AI integration.?Store attracts 10,000+ monthly visitors, proving strong ROI while new AI Image Generator helps brands increase efficiency. Thanks, Destaney.

6/?Amazon Vendor Services offers critical operational value beyond its cost.?AVS provides essential functions like promotions, forecasting, and compliance management that protect sales and reduce operational risks. Rather than eliminating AVS, vendors should optimize their investment while maintaining this vital service. Thanks, Martin.

7/?Amazon bundles remain a powerful sales strategy for sellers.?The technique combines multiple products into unique packages, creating value for customers while increasing revenue potential and market differentiation.?Thanks, Scott.

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8/?Amazon's bundling policy creates confusion about multi-brand bundles.?The policy states bundles can include different branded items but must be branded as the highest-priced item, yet some circles mark this as non-compliant.?Thanks, Amazon Sellers ASGTG.

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