Amazon Week 42 - 2024

1/ SB Video ads outperform Sponsored Product ads in key metrics.?A case study shows SBV ads delivered 2x higher CTR and 3x more orders than SP ads for the same product. A webinar offers guidance on creating effective SBV ads for Amazon. Read more.

2/ Amazon reveals key insights for beauty Sponsored Brands videos.?Short videos benefit from concise text and large brand names. Featuring a single person in the first 3 seconds increases click-through rates. Data based on 35,000 US beauty video creatives. Read more.

3/ Data-driven approach led to sales success on Amazon Prime Big Deal Days.?The account generated over ￡53,000 and ￡65,000 in sales on October 8th and 9th respectively. Strategy focused on peak hour optimization and targeted budget allocation based on sales pattern analysis. Read more.

4/ Canva for Amazon Webinar. Our certified Canva expert, Darren, gives a deep dive demo into build video ads using the platform. And our templates.

Community Updates

1/?Rufus exposes deceptive pricing on Amazon Prime deals.?The AI tool revealed an Anker docking station's price was artificially inflated before being discounted, preventing overpayment. This demonstrates Rufus's value in providing price history and uncovering misleading sales tactics. Thanks, Joshua.

2/?Amazon introduces AI Shopping Guides to streamline product searches.?The new feature uses generative AI to provide relevant product information and recommendations across categories, reducing research time and offering a seamless in-app experience for customers. Thanks, Vanessa.

3/??Amazon Vendor Central has no fulfillment or storage fees.?Selling to Amazon versus on Amazon involves different cost structures. Compare both models carefully by conducting a thorough profit and loss analysis for each option. Thanks, James.

4/?Amazon's Ireland expansion requires caution.?Brands should avoid offering identical trade investments as in UK/EU. Ireland's market differs in pricing, retail landscape, and cost structures. Negotiate terms reflecting the new marketplace's volume efficiencies. Thanks, Martin.

5/?Amazon's visual search capabilities have significantly improved.?The app now offers image suggestions, text-image combinations, and in-search videos. These enhancements streamline shopping and help customers find products more efficiently. Thanks, Vanessa.

6/?Small errors in Amazon listings can lead to significant profit losses.?A comprehensive guide highlights common mistakes and provides solutions to keep listings active and compliant. The guide offers clear explanations and actionable fixes to streamline the listing process and protect businesses. Read more

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