Amazon Week 41 - 2024

Hey?- It's George,

Last week I had my stag do in Germany and a wedding in Portugal, so please forgive the small delay getting this over to you.

Our Updates

1/ Case Study:?Stagnant small brand Amazon ads transformation .?Data-driven strategies turned 5% YOY growth into 121% in just five months. Focused campaigns, smart budgeting, and continuous optimization led to triple-digit sales increases across the board. Read more

2/ Last opportunity to join Amazon video advertising webinar on 10th October.?We'll deliver templates and training. Enabling you to create in less time and for less money. Register here.

3/ Mastering budget strategy with Amazon Advertising.?Our latest bi-weekly newsletter tackles the topic which presents thousands of dollars of missed opportunity in every audit we've ever done. 6-minute read.

Community Updates

1/?AI revolutionizes Amazon seller strategies.?AWS introduces tools for app creation, task automation, and machine learning model development. These solutions aim to streamline processes and enhance customer experiences for sellers. Thanks, Vanessa.

2/?Amazon introduces Video Reveal for brand stores.?This new feature allows 2-8 second videos to play automatically when customers visit the homepage. Videos cannot promote reviews, ratings, or Amazon products. Brand stores offer a significant opportunity to impress customers. Thanks, Shakhboz.

3/??Amazon's catalogue mess is partly intentional.?Early encouragement of widespread selling led to increased selection and competition, but resulted in millions of rogue listings. Amazon provides inadequate tools for brands to clean up, contradicting their own single-listing policy. Thanks, James.

4/?Amazon adds seller feedback ratings to organic search results.?Seller ratings now appear below Prime badge. Maintaining a 4.9 rating is crucial. Request removal of negative feedback due to Amazon FBA issues. Thanks, Jon Elder.

5/?Third-party split testing tools complement Amazon's experiments.?PickFu offers quick feedback and pre-validation before Amazon testing. A two-step approach using both PickFu and Amazon's Manage Your Experiments maximizes success for sellers. Thanks, Daniela.

6/?New API update offers crucial frequency insights for DSP managers.?The update provides data on saved impressions, reinvested savings, unique users, and incremental users. This information helps interpret campaign efficiency and targeting effectiveness. Thanks, Dustin.

7/?A+ Content projects face significant changes to Comparison Charts.?Projects will be limited to one Comparison Chart per project. By September 30, 2024, projects with three or more charts will be automatically reduced. This update aims to improve the customer shopping experience. Thanks, Vanessa.

8/?Amazon sets crucial deadline for Premium Beauty sellers.?Product listings must be updated with complete information by October 10, 2024. Non-compliant listings risk deactivation. Sellers should review and update their listings in Seller Central promptly. Thanks, Laura.

9/?Amazon's Sponsored Display Lead Generation offers unique benefits.?This tool allows businesses to collect leads directly within ad creatives, even for non-Amazon sellers. It enables measurement, optimization, and follow-up on leads to drive business outcomes without interrupting the customer's browsing experience. Thanks, Adam.

Amazon Design Kit

Our good friend, and renowned Amazon design expert, Daniela Anavitarte Bolzmann ? at Mindful Goods , has saved some of her best work inside of the kit.

View 49 stunning examples of her teams wizardry here.