Amazon Week 39 - 2024

Hey?- It's George,

Our Updates

1/?Amazon unveils AI assistant Amelia for independent sellers.?The tool provides tailored business insights, quick access to sales data, and upcoming problem-solving capabilities to streamline operations and support growth.?Read more

2/?Veeqo Profit Analyzer simplifies multi-channel profit management.?The tool consolidates sales, revenue, fees, COGS, and ad spend data. It offers real-time insights, product-level analysis, and inventory tracking across major e-commerce platforms. Read more

3/?PayPal and Amazon join forces to revolutionize online shopping.?The partnership offers enhanced convenience through linked accounts, broader access to Prime benefits, and an innovative shopping experience. This collaboration prioritizes customer needs and streamlines transactions across platforms. Read more

4/?Amazon introduces keyword-level performance estimates based on bids.?The feature currently shows estimated impressions, with potential for additional metrics in the future. This update aims to improve advertisers' campaign planning and optimization. Read more

5/?Amazon enhances bid optimization with weekly performance estimates.?The new feature displays impressions generated by different bid amounts, aiding in more effective campaign optimizations, particularly for awareness-focused efforts. Read more

6/?Amazon announces major updates at Accelerate conference.?New features include Supply Chain by Amazon, expanded shipping options, drone delivery, Buy with Prime enhancements, integrated third-party apps, and Veeqo Profit Analyzer. Read more

7/?BFCM sale extends to 12 days this year, running November 21-December 2.?Fall Prime and Halloween sales also occur in Q4. Preparation for these events should start now, using insights from previous quarters to optimize campaigns. Read more

8/?Rufus expands product visibility with new ad placements.?Sponsored product ads may now appear in Rufus-related areas. Campaign reports will not include Rufus-specific metrics. Read more

9/?Single keyword campaigns aren't always effective.?While high-traffic keywords perform well in single campaigns, mid and low-traffic ones often struggle. Grouping these keywords in sets of 5-10 can lead to better results. Customizing strategies based on account-specific data is crucial for optimal performance. Read more

Community Updates

1/?Canva's Pexels app offers more lifestyle images than its main photo section.?This hidden feature provides additional options for Amazon listings and content creation. Users can access a wider variety of images through Pexels within Canva's app section. Read more

2/?Amazon tests displaying seller feedback ratings in search results.?This feature is visible on mobile and desktop platforms. If implemented permanently, it could significantly benefit reputable sellers. Read more

3/?Amazon's Customer Journey Analytics enhances segmentation.?The tool tracks individual customer journeys, enabling sellers to target high-value prospects and reduce acquisition costs. It helps identify pain points, analyze root causes, and optimize engagement for personalized experiences. Read more

4/?Amazon Marketing Cloud expands to Sponsored Ads advertisers.?AMC, previously limited to DSP advertisers, will be available for Sponsored Ads users. The official launch is in October, with details to be shared at UnBoxed in Austin. Interested parties can prepare by taking the AMC certification course or attending a webinar on October 8th. Read more

5/?"Reach similar audiences" expands ad reach across DSPs.?This function targets consumers with similar behaviors to selected audiences, enhancing scale for custom product or brand campaigns. Demographic and location settings still apply. Read more

6/?Amazon introduces AI-powered image generation for ads.?The new tool enables sellers to create Sponsored Brand campaign images quickly and easily, without the need for expensive design resources. This free feature helps launch better ads, signaling Amazon's commitment to AI integration. Read more

7/?Buy with Prime integrates with TikTok.?This partnership allows TikTok users to make purchases directly through Amazon's Prime service. The move is expected to significantly boost e-commerce capabilities on the popular social media platform. Read more

8/?Amazon shifts focus to audience-driven content.?Customer intent and AI-powered personalization are reshaping Amazon's approach. Content creators must adapt to this new landscape, prioritizing audience information over traditional keyword strategies. Read more

9/?Amazon refines audience targeting in Brand Tailored Promotions.?The update categorizes segments into New Customer Acquisition, Customer Retention, Re-engagement, and Cross-sell. This structure enhances goal-oriented audience bucketing. Read more

10/?Amazon announces Prime BFD Days for October 8-9.?The strategy focuses on Brand Tailored Promotions for specific audiences and Sponsored Display Re-Marketing. These tactics target high-intent customers with lower CPCs and higher conversion potential. Read more

Amazon Design Kit

Introducing, video components.?

We dug out 10 brilliant video ads on Amazon, selected components that made them brilliant, and recreated those 3-5 seconds as templates.

You can stitch these video components together in seconds and make variations of video ads for split-testing.

We've released 19 components to start you off and will add more each month.

PLUS, our upcoming webinar will teach you how to stitch them together. More on that next week.

GB Media

Increase ad revenue with the 9-steps to perfect campaign structure.

Read last week's deep dive here.

Each fortnight we dive deep into 1 parent topic related to Amazon Advertising.

If you'd like an audit of your Amazon ads account, book for free here.