Amazon Week 22 - 2024

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Our Updates

1. Learn how five strategies increased sales by $241k and reduced TACOS by 2%.
2. Cart abandoners can become customers.?Two strategies: exclusive discounts and re-targeting with display ads. These methods re-engage and encourage purchase completion.
3. Track inventory trends with FBA Inventory Age & Excess Analytics.?This tool offers insights into ageing inventory, correlated metrics, and excess inventory strategies. Accessible via the FBA inventory dashboard.
4. Amazon's new Cart Abandoners feature tackles cart abandonment.?It enables sellers to reconnect with customers who didn't complete their purchases, potentially increasing sales and improving shopping experiences. Details on effective usage in the next update.
5. Navigation UI improvements enhance user experience.?The interface is now faster and more structured, featuring efficient dropdowns. It remains visible across account, campaign, and ad group levels for better accessibility.
6. Strategic planning boosts Amazon sales by 60% YoY.?After onboarding in March, sales rose by 56% MoM and 40% YoY, then 60% YoY in April. Success was driven by preparation for the Spring Sale, optimization of ads, and data-driven adjustments. Momentum continued into May.
7. Revived PPC drives sales surge for menstrual cup brand. After reactivating PPC in March 2024, sales rose significantly in April and May, with a comprehensive strategy boosting year-over-year growth and improving ACOS monthly.
8. Match types shape PPC success.?Strategic adjustments in a recent case study boosted revenue and ROI. Key strategy: optimize match types based on performance data.
9. Track inventory trends with FBA Analytics.?It offers insights into ageing inventory levels, related metrics, and excess inventory strategies. Accessible via the FBA inventory dashboard.
10. Revamp your SD campaigns easily.?Amazon now allows optimization strategy changes and cost control updates directly from ad group settings or Campaign Manager UI. Streamline your advertising efforts efficiently.

Community Updates

1. Amazon sellers overlook non-branded searches.?Focusing solely on branded keywords misses potential customers. Broaden your reach to capture new audiences.
2. Amazon's new returns feature is now live.?Sellers can bypass evaluation for specific ASINs, marking them unfulfillable immediately. This strategy prevents double return fees and protects account health.
3. Amazon implements major FBA policy change.?The update, applied store-wide, addresses issues with reshipped returns leading to false complaints and account damage. Initiated by a June 2020 petition, this change impacts all sellers, including new accounts.
4. Top of Search ads outperform Product Page ads.?Analysis of over 5 billion impressions shows Top of Search ads have a 38X higher click-through-rate than Product Page placements. This difference highlights the varying effectiveness of ad placements on Amazon.
5. Revolutionize inventory management with Amazon's new FBA tool.?It provides analytics on stock aging and excess, helping sellers optimize costs and improve turnover. Access historical data and trends for strategic adjustments.
6. Coupons elevate Amazon search visibility.?Offering coupons on Amazon US can increase product search appearances by 17.2% and maintain a 10.6% boost even after the promotion ends. This effect is driven by Amazon's algorithm favoring lower-priced, high-conversion products.
7. Reconsider auto-targeting to enhance Amazon visibility.?Auto campaigns improve product awareness and search presence through four targeting groups. Detailed analysis and strategic bid management optimize performance and cost-efficiency.
8. Amazon's Q1 earnings analysis reveals mixed results for sellers.?Growth in third-party sales by 16.3% contrasts with a 10.5% rise in advertising costs, potentially squeezing profits.
9. Reduce returns on Amazon with new size chart feature.?Brand Registered sellers can now add size charts directly to product listings, enhancing size clarity and reducing customer returns. Access this tool via Seller Central under 'Catalog'.
10. Amazon US introduces clickable product attributes explained by AI.?This feature aids in informed decisions but may show outdated info. Currently, it's only available in the Electronics category.

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