- Sponsored TV introduces six new metrics for ad analysis.?These include various 'Add to Cart' and 'Detail Page Views' metrics, enhancing strategy optimisation and performance tracking.
- A 12 minute deep dive from our team into Sponsored TV, including a case study. Click here.
- Brand-tailored promotions target new audiences.?These include Declining Promising and Top Tier customers expected to reduce spending, and Promising customers who could become loyal with more engagement.
- Feature-specific ratings now appear prominently under bullet points.?This enhances visibility and impacts conversion positively, especially for highly-rated features. Striving for high ratings is more crucial than ever.
- Explore the potential of Sponsored TV for brand awareness.?This new ad type on Streaming TV offers high engagement metrics and is more accessible than DSP, starting at $20/day. Learn more and check out our case study for insights.
- Amazon Seller app now supports mobile ads management.?Users can create, monitor, and adjust Sponsored Products campaigns on the go, managing inventory and performance metrics directly from their mobile devices.
- AI image generation now available for more advertisers.?Amazon Ads has expanded its AI image generation feature to Sponsored Display advertisers in the US, CA, MX, and EU5. This tool, previously only for Sponsored Brands, is accessible with one click at no additional cost.
- What’s it like to work for Jeff Bezos? Here’s an account from a seller's perspective.
- Amazon enhances features by targeting new audience segments.?The platform introduces brand-tailored promotions and strategies to engage groups like "declining promising" and "declining top tier." Scott Ptaszynski highlights Amazon's focus on regaining these audiences.
- Amazon introduces NCS CPG Insights Stream in AMC.?This new feature analyses the impact of ads on offline sales, providing detailed transactional and product data from various U.S. stores. It offers insights into consumer behaviour across 127 million households.
- Losing the Buy Box on Amazon costs you more than you think.?It leads to less competitive pricing, lower conversion rates, reduced visibility, and fewer sales, damaging your brand. Prioritise strategies to regain and maintain the Buy Box to enhance performance.
- SBV creative shines beyond top of search.?A clever ad for "blue yeti mic boom arm" excels in visibility and engagement, spreading effectively across platforms like LinkedIn and Twitter. This approach not only captures attention but also drives significant traffic.
- Amazon DSP enhances ad targeting with new features.?Users can now analyse creative sizes and supply sources to optimise performance. This data-driven approach aims to boost ad efficiency by refining targeting strategies.
- Amazon enhances its inventory UI.?Adding clarity to blocked listings. Users can now see reasons for blocks and appeal directly, simplifying the process and enriching the inventory management experience.
- Social attribution transforms online shopping.?Consumers can now link Amazon with Instagram/Facebook for direct social media checkouts, thanks to a partnership with Meta and Snap. This integration allows for precise ad attribution and scaling, paving the way for seamless commerce and retargeting capabilities.
- Amazon Ads unveils new Prime Video ad formats.?Interactive Video Ads (IVA) boost engagement and sales, outperforming traditional ads.?
- Amazon's new coupon dashboard revolutionizes targeting.?It allows sellers to offer coupons to specific customer groups like repeat buyers, cart abandoners, and top spenders, enhancing marketing precision and strategy.
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