- Virtual Bundles are now more visible and placed next to the main image.?This strategic move increases visibility, potentially boosting sales and interest in bundled products. It encourages the purchase of complementary items, enhancing overall order value.
- Revamp your SB campaign landing pages on Amazon.?Users now have the ability to edit and update their content, enhancing advertising effectiveness. This update streamlines campaign management.
- Unlock the power of A/B testing for Amazon ads.?Initial tests increased costs, but reverting to original placements cut costs and improved conversions.
- Amazon enhances SP campaign listings.?Setting quality standards. Avoid launching campaigns with low-click-potential products until improved. A single product projected to get clicks in 7 days meets the campaign threshold.
- Boost your ad efficiency with new negative product targeting.?This update allows precise audience targeting, optimizing ad spend. Note: Not for vCPM campaigns.
- Amazon launches new Price Discounts tool for sellers.?This dashboard allows for strategic discounting and analysis of sales impacts, helping to boost sales and manage inventory effectively. Features include global application, performance insights, and time-limited offers.
- Amazon introduces Keyword Groups for Sponsored Products.?Enhancing ASIN targeting. This feature mirrors Sponsored Brands, dynamically targeting relevant keywords. A strategic update for advertisers aiming for precision.
- Amazon introduces a new Returns Processing Fee from June 1st.?Targeting products with high return rates, excluding clothes and shoes. Details on what constitutes a "high return rate" will be disclosed on May 1st. Some relief measures include exemptions for low-volume shipments and new product selections.
- Amazon surpasses Q1 sales and profit forecasts.?Driven by AWS, Advertising, and Third-Party Seller Services. Operating income soared by 220% YoY. Future guidance remains optimistic despite challenges in retail strategy and brand partnerships.
- Amazon often removes product listings unexpectedly.?Impacting businesses significantly. A new feature in Vendor Central now helps identify at-risk listings, aiding in proactive management. This tool is crucial for minimizing account risks, though not foolproof.
- Amazon's algorithm is set to transform.?AI will soon dictate search rankings, prioritizing context-rich content and accurate images over keywords. Adapt your strategy now to meet AI's new standards for better visibility.
- Amazon revises its Low-Inventory Fee policy again.?The credit period is now extended to May 14, 2024, and products selling fewer than 20 units per week are exempt from fees starting May 15. Sellers will also receive credits for delays caused by Amazon, ensuring fairness.
- New Sponsored Brands format unveiled.?It features a header promoting a brand's Store and multiple ASINs. Currently in beta, this format enhances brand visuals and is available to select brands.
- Amazon Marketing Stream now supports Data Firehose.?Reducing costs and complexity. Previously reliant on SQS and Lambda, this update simplifies data handling and lowers AWS expenses by directly delivering to end destinations. This change enhances efficiency in processing marketing activities.
- Boost visibility with ASIN targeting in your Amazon PPC.?Prioritize keywords and budget wisely, especially if resources are limited. Note: High-priced or less-reviewed products may find this strategy less profitable.
- $49 Suggested Bid raises eyebrows.?This high bid, possibly a glitch, underscores the need to critically assess Suggested Bids. They are based on various factors but should be viewed as guidelines, not mandates.
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