Amazon Week 04 - 2025

Our Updates

1/?Amazon COSMO changes search from keywords to customer intent.?This AI system improves product matching by understanding why customers make purchases, requiring sellers to optimize listings and PPC strategies for user intent rather than just keywords.?Read more.?

2/?Amazon Basics gains unfair advantage in keyword placements and ad spots.?The platform's own brands receive preferential treatment in search rankings and listing guidelines, creating an uneven competition field for third-party sellers.?Read more.

3/?Amazon's new Scheduled Bid Rules automate ad bid management.?The feature allows preset bid adjustments for key events like Valentine's Day and Spring Sales, optimizing ROI while saving time on manual adjustments. Read more.

Community Updates

1/ Chinese products fail EU safety standards at alarming rates.?European inspections found 85-95% of items from major Chinese retailers don't meet regulations, prompting Amazon to launch its Trusted Expert Network for better product safety monitoring. Thanks, Kevin.

2/ Amazon shuts Quebec warehouses, impacting 2,000 jobs.?The closure includes the province's first unionized facility, with the company citing cost reduction measures, while unions claim it's an anti-union response to recent labor organizing. Thanks, Mario.

3/?Amazon study shows combined display and video ads yield 2.2x brand awareness lift. The research demonstrates multi-channel advertising effectiveness, with new brands seeing 5.3x higher awareness and channel-specific content delivering up to 7.5x better results.?Thanks, Jeffrey.

4/ Amazon Brandstore's Video Reveal feature creates instant impact with auto-playing 8-second videos when customers visit.?Major brands like L'Oréal and LEGO use this attention-grabbing welcome effect to enhance their store presence.?Thanks, Shakhboz.

[We'll be releasing storefront templates in the AmzDesignKit this week - join here to save hours creating high converting pages].

5/?New API feature enables SP and SB AMC Audience performance reporting.?This update streamlines data collection compared to previous AMC reports or manual UI viewing, offering better integration with existing V3 report pipelines. Thanks, Dustin.

6/?Amazon launches new IDR Portal for simplified inventory management.?The portal centralizes warehouse losses, damages, and customer returns tracking, offering complete visibility and streamlined claim processing for sellers starting January 21, 2025. Thanks, Vanessa.

7/?Amazon expands AMC Audience Bid Adjustments to Sponsored Brands.?The feature allows precise targeting of high-value customers through customized bids and messaging, following its successful implementation in Sponsored Products. Thanks, Mansour.

8/?Amazon Seller Central launches brand name generator tool.?The new feature helps sellers create brand names by taking inputs about products and target audience, though it lacks trademark and domain availability checks. A simple but incomplete solution for Amazon sellers. Thanks, Mansour.

GB Media

In 2024, our?team became experts in large catalogue design for Amazon.

We're now able to generate 5-10,000 images per month for one client, in 80 hours.

Thanks to an unparalleled understanding of buildng our design systems in Figma, specifically for Amazon. Including a custom plugin which allows us to export thousands of designs at a time with perfect naming, and upload in bulk.

We offer two fixed pricing plans, both with unlimited monthly designs.?

See our work and pricing here.

Amazon Design Kit

Sad news, I'm having to increase the price to ￡15/month. Annual is still at ￡95.

Good news, here are the updates I'm working on:

1/?200+ New Templates Desktop and mobile templates optimized for Amazon conversions—so you’ll never have to start from scratch again.

2/?Bulk-Saving in the Chrome Extension Save multiple design inspirations at once, speeding up your workflow and keeping you organized.

3/?Figma Training Learn how to reduce design time with step-by-step Figma tutorials. Perfect for streamlining your creative process.

4/?Design Tagging & UI Improvements Find what you need faster with better tagging and improved navigation for effortless organization.

Here's a template for you.

Remember, main images get more traffic than almost everything else. We don't need super creative ideas, sometimes simply reinforcing how your product has solved a problem for another customer, is just fine.

Follow the 'can I process it in 3 seconds' rule of thumb. Apply your brand guidelines. And add this infographic in minutes today.

Our Tech Stack

Here’s the no-nonsense toolkit that’s kept us ahead of the Amazon curve for years—and still delivers, day in, day out:

• Figma: Canva’s cute for a quick tweak, but Figma is the design team’s bread and butter. We’re talking thousands of images pumped out monthly. Non-negotiable.
• Helium 10: The Swiss Army knife of Amazon tools—product research, keyword mastery, and listing optimization. It’s the full package.
• Keepa: Reliable, clean data that slots perfectly into our Excel macros. No fluff, just precision.
• AmzDesignKit: Your cheat code for Amazon design. Pinpoint what works, organize it, and replicate success without breaking a sweat.

These aren’t just tools—they’re how we dominate. Every. Single. Time.

Social

Follow us on YouTube?(Figma for Amazon?&?GB Media) for improving your design systems,?X?for daily ideas, or subscribe to?Georges.blog?for all the top Amazon posts from X/LinkedIn curated into one weekly email.

Book a free audit from our advertising team today.?