Amazon Week 01 - 2025

Welcome back to another year of Amazon updates from across LinkedIn, X, and YouTube.

You're in good company, brands like Lego, Puma, HP, and even Amazon are subscribed to Georges.blog

And unlike those other newsletters, I won't ever stuff this baby with paid sponsorships that you can't trust. It'll just be 1 email every Monday.

Refer a friend, help me out.

Our Updates

1/? Amazon's new Conversion Path report tracks customer ad interactions to purchase.?The tool shows how different ads influence buying decisions and provides new-to-brand data for better campaign optimization. Read more or?watch the video below.

1a/ Want our team to analyse yours and give you 3 actions to take? No account access needed.?Reply to this email to organise.

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2/? Amazon adds Return Rate and Star Rating to seller dashboard.?The update helps sellers track product performance and customer satisfaction through consolidated metrics for returns and ratings.?Read more.

3/?Amazon adds AI tools to A+ Content Manager for US Brand Registered sellers.?The update includes a guide for A+ page creation and enables brands to optimize product listings for better customer engagement. Read more.

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4/? Amazon adds Sponsored ads to Rufus AI assistant placements.?The integration offers targeted advertising through personalized recommendations and conversation-based interactions, though campaign reporting for Rufus-specific data isn't yet available.?Read more.

5/ Amazon's new "Dashboard Views" in Business Reports offers preset views for data analysis.?Default View hides some columns, All Columns reveals all, and B2B Filter focuses on B2B data. A B2C filter is not yet available. Read more.

6/?Mini-audit examines Ravensburger's Amazon market position.?Analysis covers category trends, keyword optimization, sales timing, and competitive strategies to improve market share and sales performance. Read more.

Community Updates

1/? Thrasio now sues its founders for self-enrichment.?The company accuses them of misappropriating hundreds of millions. Thanks, Juozas.

2/?Chinese knockoffs threaten American businesses on major platforms.?A proposed eight-point system requiring bonds, registration, and fees from Chinese importers could protect US companies and intellectual property. High platform fees make this protection crucial for business sustainability.?Thanks, Mark.

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3/ QuickBooks comes to Amazon Seller Central in 2025.?The integration offers unified financial tracking, AI-powered insights, and QuickBooks Capital financing access through a single dashboard for Amazon sellers.?Thanks, Kevin.

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4/? Amazon's new FBA policy bases reimbursements on manufacturing costs, not sales price, potentially reducing payouts.?Effective March 2025, sellers face increased admin tasks to track costs, risking losses if reimbursements don't cover full investments. Thanks, Kevin.

5/?Amazon bans keyword-stuffed titles from January 21, 2025.?New rules cap titles at 200 characters, remove special characters, and eliminate repetitive keywords. Focus shifts from SEO hacking to brand quality and clear product features. Thanks, Jon.?

6/?Amazon launches Customer Journey Analytics for enhanced brand insights.?The new Brand Analytics tool provides visual data tracking of customer interactions from awareness to purchase, helping brands identify and fix conversion bottlenecks across all ASINs. Thanks, Mansour.

7/?Amazon's second annual Big Spring Sale runs March 25-31, 2025.?Sellers must submit deals by March 17 for consideration in key categories including Home, Fashion, Beauty, Outdoors, and Sports. The event features dedicated promotional placement across Amazon's platform.?Thanks, Mansour.

8/? Amazon enhances seller image notifications with detailed compliance alerts.?The update provides clear guidance for fixing image issues and will roll out in phases throughout the year, making image management simpler for sellers.?Thanks, Vanessa.

9/?Amazon sinks to new lows.?Displaying ads for out-of-stock items. A troubling sign of declining integrity in customer experience.?Thanks, Molson.

10/?Amazon offers a free interactive tool for brands.?Enabling personalized product recommendations through a quiz format. Brands can feature up to 35 products and design custom questions, enhancing customer engagement, especially during events like Christmas. Thanks, Shakhboz.

GB Media

At GB Media, we don’t just manage your Amazon ads; we’re constantly experimenting to optimize both paid sales and organic rankings. Watch the Video.

Ever wonder how to track top-of-search for hundreds of keywords? I accidentally built a tool for that, and it’s a game-changer. Watch the Video.

Unlock the secrets to dominating keyword rankings. Whether you’re a big brand or just starting, these actionable strategies deliver results—no premium tools needed. Watch the Video.

Curious about Sponsored TV Ads? They’re delivering impressive returns with a 98% video completion rate. Perfect for awareness and product launches. Watch The Video.

Level up your Amazon advertising today—click to dive into each video!

Amazon Design Kit

Boosting Product Reach with Keyword-Optimized Videos.

We’re using Canva templates to create 10-20 videos for each product.

Why?

To test and target the top keywords for better visibility and engagement.

By embedding these keywords into multiple videos, we can quickly see what works best and optimize our content strategy.

Check out this short clip below to see how we’re doing it!

Book a free audit from our advertising team today.?