Is Amazon TV Advertising Part Of Your Marketing Strategy?

Whether you are binging all four seasons of “The Marvelous Mrs. Maisel” or catching up on the latest #1 action thriller “Reacher,” chances are you are part of the 39% of U.S. adults who subscribe to Amazon Prime Video.

Amazon Prime Video provides the most content of all the streaming providers and has changed the way all generations watch videos.?This is especially true of younger audiences and cord cutters who make up a big portion of the 200 million Amazon TV users.?However, you can’t discount the 55+ “silver streamers” who make up 22% of the weekly Amazon Video users.?

Given its popularity, amongst all ages, Amazon TV marketing is one of the best ways to intercept your target audience and grab their attention.?With Amazon TV you can target people demographically, geographically, and based off of someone's purchase history.

Being able to target someone based on their purchase history is especially helpful for organizations, like health nonprofits, that cannot directly target people with specific medical conditions but can follow items they commonly purchase.

For example, if an Autism nonprofit needs to reach families and people with Autism they can target people who have purchased the following:

• Books on autism
• Autism awareness jewelry and apparel
• Weighted/compression blankets
• Sensory toys like fidget toys, puzzles, and learning kits
• Hearing protection gear, wrist links & many other items

Now think about your target audience.?Is there a typical age? Gender? Are they in certain geographic areas??What are they buying??It’s likely you know the answers to these questions and should seriously explore an Amazon TV marketing campaign.