Amazon testing "TikTok-style" feed
1. TikTok launches new shopping ads
TikTok has pushed forward its ecommerce integration push with new Shopping Ads, providing new ways for brands to promote their products in-stream.? The new ads are a three-in-one solution with formats to adopt and combine: Video Shopping Ads, Catalogue Listing Ads, and LIVE Shopping Ads. (Via Social Media Today)
2. You can now schedule Reels in Meta's Creator Studio
Reels scheduling is now available to all users in Creator Studio, with various formatting tools and features helping you customise content, and schedule your posts, all from your PC. Meta has been rolling out Reels scheduling in Creator Studio over the past few months, so you may have had access for some time, but it’s now available to all users. (Via Social Media Today)
3. Amazon testing TikTok feed
Amazon has reportedly been testing a feed on its app that enables shoppers to scroll through TikTok-like photos and videos of products posted by other users. Called Inspire, the feature will enable customers to like, save and share posts of products, and purchase items directly from the feed. (Via LiveMint)
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4. The most hated (popular) apps in The World
The Electronics Hub team analysed the Twitter sentiments of 87 apps to figure out which triggered the most negative responses. The results? Roblox was the most hated popular app, being top rated in 21 countries. This was followed by Tinder, Reddit, Disney+, and Snapchat. (Via Social Media Today)
5. BeReal and the Doomed Quest for Online Authenticity
Authenticity is thrown about online left, right and centre. As social media users experience “Instagram fatigue” and are tired of perfectly curated feeds, we’ve seen a shift to more in-the-moment and unedited content. All of which is still perfectly curated to display a devil-may-care vibe. While BeReal aims to uproot this from its users, it won’t be able to until we truly give up caring about likes and online appearances. (Via Wired)?
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Lloyd Williams, Head of Strategy @?Socially Powerful.
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