Amazon Stats??|Amazon Haul?|Global Ads??|BSR Boost??
Hey Amazon sellers!
Welcome to this week’s edition!
In this issue, we're diving into the secrets of Amazon success—from boosting your Best Sellers Rank to leveraging cutting-edge tools that make your store stand out.
Whether you're an experienced seller or just starting your journey, we’ve got actionable strategies, industry insights, and the latest trends to help you scale your business.
Let’s make this your best week on Amazon yet. Ready to dive in??
Here are your insights:
News & Content
Amazon: Facts and Statistics ??
Amazon (AMZN) is a more complex phenomenon than a highly successful marketplace selling its items and enabling third-party vendors to use its platform to sell its products. It is a multinational technology company relying on e-commerce, cloud computing, digital streaming, and artificial intelligence. Amazon enjoys a reputation as the world’s most influential economic and cultural force.
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Amazon Has a Secret Weapon That's Driving a Surge in Sales ??
There's been a dramatic shift in consumer behavior since Amazon (AMZN -2.22%) launched three decades ago. The online marketplace put a spotlight on the simplicity of digital retail, making purchases via the internet and having them shipped to your door. While Amazon was originally an online bookstore, the company quickly expanded its offerings until it eventually became known as the "Everything Store."
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Introducing Amazon Haul—a broad selection of products $20 or less, with most under $10 ?
Amazon has always worked to provide customers with the widest possible selection, low prices, and a convenient shopping experience, and we offer more than 300 million products across more than 35 product categories. This wide selection is made possible by our selling partners around the world who offer hundreds of millions of items in our store.
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How to Manage Global Amazon Ad Campaigns in 2024 ??
Entering a new Amazon market is always a challenge, even for brands with vast customer bases in their domestic markets. A carefully planned international advertising campaign can make this task a little less daunting by raising brand awareness, maximizing your returns on every dollar you spend on advertising, and ultimately driving customers to your store.
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Pricing for profits: The psychology of the Amazon customer ??
To understand pricing strategy, you must understand your customer. In this case, the Amazon customer. This article is specifically catered for FBA sellers, and understanding the Prime subscriber. As an FBA seller, Prime subscribers are your “prime” target. They are who you’re pricing for.
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How Temu is Disrupting Sales on Amazon—and What This Means for Vendors and Sellers ???
In recent years, Temu has emerged as a significant competitor to Amazon, disrupting sales and creating a ripple effect across the eCommerce landscape. With its rock-bottom prices, Temu has captured the attention of budget-conscious consumers, diverting a portion of sales that traditionally would have gone to Amazon. This shift has critical implications for Amazon vendors and sellers, who now face increased competition and new challenges in retaining their customer base.
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Boost Your Amazon Best Sellers Rank with 12 Proven Strategies ??
With how saturated the Amazon marketplace has become, selling on Amazon can feel like an uphill battle—especially when your products aren’t ranking high. The sheer number of Amazon sellers and competitive products can make it anxiety-inducing for even the most seasoned sellers to stand out.
Highlights from the Community
Human models in Amazon product photos show true size and scale. Adding people to product images helps shoppers visualize dimensions and builds trust, leading to better sales conversion.
Creating demand beats capturing demand on Amazon. Creating demand means educating customers before they search, while capturing demand relies on Amazon's existing traffic. Creating demand offers better control and conversion despite requiring more time and effort.
Amazon's new sales filter brings clarity to business data. The one-click dropdown in Business Reports separates business from consumer sales, helping sellers make targeted inventory and strategy decisions.
Visual storytelling drives Amazon sales through strategic layouts. Effective product pages combine empowering messaging, high-quality images, organized layouts, social proof, and detailed product shots to create a seamless buying experience for both mobile and desktop users.
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To your continued success on Amazon,
Rick Wong