Amazon Sellers Elevate Your Listings, Ignite Brand Affinity with A+ Content Management Services (EBC)
Tee Cube Group
A Creative and Digital Video Ad Production & Marketing Agency - Jo Jaisa Dikhaiga, Wo Waisa Bechega
How do you create A+ Content?
To create Amazon A+ content in India, you need to enroll in the Amazon Brand Registry. This lets Amazon know that you either own the brand or have authorization to manage A+ content on behalf of the brand owner.
Brand Registry Verification
Once your brand is verified by Amazon, you gain access to the Amazon Brand Registry tools that can boost your on-site branding. These tools include:
Why do Brands use A+ Content?
Brands use A+ Content on Amazon to increase conversion rates and sell more products. But there's an additional benefit that may not be immediately obvious.
Over half of online consumers in India start their product search on Amazon. They often land directly on a product catalog or display page, bypassing your brand experience entirely. A+ Content provides an opportunity to remind customers why they love your product and showcase the greatness of your brand.
Amazon A+ Content Benefits
Provide Clarity
A+ Content allows marketers to answer common customer questions by expanding product details and highlighting benefits. This helps customers make more informed purchase decisions, leading to increased sales and fewer returns.
Build Your Brand Story
Online shoppers in India often compare prices and products across multiple websites before making a purchase. A+ Content lets you create a consistent brand story across various touchpoints, ensuring your brand stands out.
Create Branded Micro-moments
These micro-moments present a unique opportunity for marketers. By leveraging A+ Content modules, you can craft a cohesive brand story across multiple touchpoints, capturing customers' attention and loyalty.
Optimize The Product Detail Page
A+ Content allows you to optimize each product detail page with specific details, turning it into a captivating landing page of its own.
Consistency is King
In today's always-on era, maintaining a consistent brand story is crucial. Ensure that your A+ Content aligns with your other marketing channels, creating a unified brand experience.
Tell a Unified Brand Story
Utilize your brand and campaign kits to build a consistent shopper journey. Incorporate imagery, videos, logos, and other graphic elements to tell a unified brand story, regardless of where customers find you.
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Design Your Own Enhanced Brand Content
While Amazon provides A+ Page templates, designing your own enhanced brand content can create greater synergy with your parent brand, yielding better results.
Consider Your Content
When creating A+ Content, think about what information your customers need to complete a purchase. Focus on providing useful details while avoiding overwhelming them with unnecessary information. Understand your customers' pain points through consumer insights or user testing.
Boost SEO
Certain enhanced content is discoverable, which boosts SEO and increases its findability, especially for off-platform searches.
Cross-sell with Comparison Charts & Collage / Photos of Products available in different sizes/power or whatever unit of variants they are available in.
Using comparison charts in your Amazon A+ Content is highly recommended. This effective tool allows for evaluating and linking similar products, enhancing cross-selling opportunities.
What is Premium A+ Content?
Amazon A+ Premium Pages offer even greater creative and functional potential than standard A+ Pages. While standard A+ Pages are free, A+ Premium Pages require a significant investment.
Are A+ Premium Pages Worth It?
Despite the premium price tag, clients who have tested A+ Premium have reported increased sales and higher conversion rates. Investing in A+ Premium can yield significant benefits for your brand. It gives you an option to be a premium brand.
Our Amazon A+ Content Design Services
Our team members have over 3 years of experience in building Amazon A+ Pages, making us one of the leading providers of branded content on Amazon and beyond.
Our Amazon A+ Content Design Services offer:
Brand owners who create effective Amazon A+ content in India can increase their conversion rates and sell more products. Moreover, they can create branded micro-moments that preserve the integrity of their brand as customers compare and shop across different websites. If you haven't already, it's time to develop an enhanced content strategy. With over a decade of experience, we are here to help you succeed.
Requirements for a Seamless Collaboration:
Information: Provide us with basic information about your brand and product offerings.
Images: Share your brand logo and hero images (if available) to incorporate into the A+ Content. If you want to ger product photoshoots only, we recommend that you use a local photo studio (one with prior amazon photo shoot experience.) and send us the photographs.
Videos: If you have product videos, kindly provide them in MP4 format with a maximum size of 50 MB and a maximum duration of 5 minutes. We will be happy to receive the products for a video shoot, in which case we can also consider doing photo shoots and giving them to you.
Unlock the true potential of your Amazon listings with Tee Cube's A+ Content Management Services. Let us help you craft a compelling brand narrative, engage customers, and ignite brand affinity. Contact us today for a Visual Experience call and embark on an extraordinary journey of Amazon success!