??Will ‘Amazon Saver’ save the day?
AMZ Pathfinder
We help great brands scale with Amazon advertising | Amazon PPC Management | Amazon DSP Services | Amazon Store Builder
Hot off the Amazon Grill???
How to Revamp Your Amazon Listings for Maximum Impact
Is your Amazon listing losing its edge? It could be because it hasn’t been properly optimized since it was first created. Amazon's algorithm ranks listings based on relevance, performance history, and sales. If your listings aren’t regularly updated, they’ll struggle to gain visibility, which can have a negative impact on sales.
Tune into The Amazon Strategist Show where me and John Cavendish from Seller Candy, discuss why optimizing product listings is more effective than relying on advertising. We also shared our experience related to:
Nerd Lounge ??
Appreciation for the Creative Assets tool
Let's take a minute to appreciate the features that the Creative Assets module in Amazon's Advertising Console provides. Before this feature appeared, we were juggling multiple folders on Google Drive,?pinging clients about creative revisions, dealing with expired links and permissions issues. Not to mention being unsure of what products what creative was tied to for larger catalogs. No longer. This all streamlined now, allowing us to iterate and ship ads faster. If you're not making heavy use of the Creative Assets tab, that should change today.
What can it do?
Asset library - A centralized location where you can upload all creative materials related to your Amazon catalog. Easily accessible to anyone already in the account. This neatly solves the permissions issue we faced when using shared folders. We ask our clients to upload all new creative in the library instead.
Asset management - This is where it has a huge advantage over a simple shared folder - tag creative, add it to a brand and attach it to specific ASINs. When you add that ASIN to a campaign, the appropriate creative will be automatically suggested. There's even a versioning feature which allows you to modify the asset while still maintaining access to the older version. This is a game-changer for a busy agency.
Pre-Moderation - Request that Amazon moderate your assets so that when you want to get that new Sponsored Brands Video campaign up and running, you waste zero time waiting for them to approve it. This lets you iron out any potential issues ahead of time and get that new campaign up lightning-fast.
These features reduce?the time spent and frustration with all things creative assets related, meaning we can get more campaigns live and gathering data, allowing us to iterate and scale. We give this feature a 5/5 review!
Save The Date???
Amazon Dates to Remember
unBoxed 2024 (October 15-16, 2024) Stream Live for Free
Register now to get free access to real-time keynote livestream from unBoxed 2024. Registrants will get insights and practical tips on Amazon advertising from ad experts, which can help business owners take their business forward.
UnBoxed is kind of like when Apple holds their iPhone event each fall and trots out the newest and greatest. Amazon saves up their biggest announcements for these few days, so it's worth keeping an eye on all the news sure to come out.
Cross Border Summit (November 3-5, 2024) in Chiang Mai, Thailand
I will be attending the Cross Border Summit to learn from leading experts in Amazon, Dropshipping, SEO, Lazada, and Shopee. This yearly conference brings together top e-commerce leaders worldwide to share insights on business strategy, marketing, team development, and tactics for staying ahead in today's global marketplace. Looking forward to learning and networking at the event. See you there! ??
领英推荐
Amazon Latest Feed ??
Amazon Trending Tidbits???
Brands can upload country-specific images on all Amazon stores
FINALLY. Brand owners can now easily create localized images across all Amazon stores using the country-specific upload feature within Image Manager. Localized images resonate more with customers, making their purchasing decisions easier. The obvious example here being images with text in the correct local language. Images uploaded through this tool may not always replace global images on the product detail page.
(Seller Central link below)
Amazon launches cheaper grocery brand to rival Target, Walmart
Amazon has launched Amazon Saver, a budget-friendly grocery line aimed at competing with Target and Walmart’s low-cost brands. With most items priced under $5 and additional savings for Prime members, the no-frills brand is designed to help consumers manage rising living costs. Available both online and in-store, Amazon plans to expand the range to over 100 items. This move mirrors Target’s Dealworthy and Walmart’s Bettergoods, both of which have seen success as private-label brands continue to gain traction. By offering affordable options, Amazon aims to drive customer loyalty and increase market share in the competitive grocery space.
Amazon has always struggled in grocery when compared to Walmart in particular, so it's interesting to see them making this move. They are starting small but will roll out to 100 products in time. Look for the red boxes with that Amazon logo.
Amazon launches Export Central, allowing sellers to export to 39 countries in Europe with just three clicks
Amazon has launched Export Central, a new tool enabling sellers in the Merchant Fulfilled Network (MFN) to reach customers across 39 European countries, even those without an Amazon store like Austria and Greece. This tool is part of the broader European Export Programme, which allows sellers from the UK, France, Germany, Italy, Spain, and the Netherlands to expand internationally without duplicating listings or creating new accounts. FBA sellers are automatically enrolled in the program at no additional cost, while MFN sellers must provide shipping details for international orders. Sellers can manage international shipping settings through Export Central, with Amazon handling key aspects like transit times and shipping fees. The program offers significant growth opportunities, potentially increasing sales by up to 10%, and aims to remove barriers to cross-border trade, empowering small businesses to expand across Europe.?
Thank you for reading!
- Brent
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