Amazon Retires 360° Images: A Leap Toward 3D and AR

Welcome to our weekly newsletter, Hunter's Insights!

In this special edition, we bring you essential Amazon updates and industry insights to keep you ahead in the fast-paced world of e-commerce:

?? New Amazon Ads Feature: Event-Based Bid Rules for Sponsored Product

?? Amazon Introduces Budget Rule Data in Bulk Operations

?? Amazon Introduces Consolidated First-Party Inventory for DSP Advertisers

?? Amazon Premium A+ Content Update: New "See More" Button

?? Amazon Retires 360° Images: A Leap Toward 3D and AR

?? New Sharp Item Rules: Protect Your Business from Penalties

?? Amazon Launches Unified Campaign Management for Multi-Country Ads

?? New Amazon Ads Feature: Event-Based Bid Rules for Sponsored Product

Amazon Ads has recently launched event-based bid rules for Sponsored Products, allowing advertisers to automate bid increases during high-traffic shopping events such as Black Friday and seasonal promotions. This feature enables sellers to optimize their performance without requiring manual adjustments, ensuring that campaigns are well-prepared for peak shopping periods.

Key Highlights:

• Automated Bid Adjustments: Set predefined bid increases for major shopping events, saving time and eliminating the need for constant monitoring.
• Who Can Use It: This feature is available to sellers, vendors, agencies, and both managed and self-service advertisers.
• Where It’s Available: It is supported globally, including regions such as North America, Europe, Asia Pacific, South America, and Africa.
• How to Access: You can find it in the advertising console under "Settings" when adding a new bid rule. Note that "Recurring Events" are exclusive to Japan, while "Individual Events" are available worldwide.

This feature provides a simple and effective way to enhance campaign performance, helping sellers maximize visibility and sales during critical shopping events.

?? Amazon Introduces Budget Rule Data in Bulk Operations

Amazon advertisers can now access Budget Rule Data through Bulk Operations across all marketplaces. This update enables sellers to streamline their campaign management, optimize budgets, and enhance workflow efficiency.

Key Benefits of the Update:

• Scalability: Manage budget rules for multiple campaigns using bulk files, significantly reducing the amount of manual work involved.
• Enhanced Insights: Analyze budget changes triggered by specific conditions, such as seasonal trends or time-of-day variations, to identify patterns and improve spending strategies.
• Efficient Optimization: Create or modify budget rules in bulk to ensure that campaigns align with performance goals.
• Global Availability: This feature is now accessible across all Amazon marketplaces, providing a unified solution for advertisers worldwide.

This update represents a significant advancement for advertisers by making budget adjustments more manageable at scale. By automating and analyzing budget strategies effectively, sellers can concentrate on maximizing performance during high-conversion periods while minimizing spending during low-traffic times.

?? Amazon Introduces Consolidated First-Party Inventory for DSP Advertisers

Starting January 15, 2025, Amazon will simplify campaign management for DSP self-serve advertisers by consolidating first-party inventory across platforms like Amazon.com, Fire TV, Twitch, IMDb, and Alexa. This update automatically includes all eligible Amazon inventory in new display and online video campaigns, maximizing reach while maintaining control over ad placements.

The feature leverages Amazon’s machine-learning optimization to improve campaign performance, allowing advertisers to connect with audiences seamlessly across Amazon-owned platforms and devices.

Key Highlights for Amazon Sellers:

• Simplified Campaign Management: Automatic inclusion of eligible inventory reduces complexity.
• Broader Audience Reach: Engage customers across Amazon-owned platforms.
• Enhanced Optimization: Machine-learning tools improve campaign outcomes.
• Placement Control: Advertisers retain oversight of ad placements.
• Regional Availability: The update will be available in North America, Europe, Asia Pacific, South America, and the Middle East, including major markets like the U.S., Canada, Germany, India, and Japan.

This streamlined approach offers Amazon sellers a valuable opportunity to enhance their advertising impact while saving time and resources.

?? Amazon Premium A+ Content Update: New "See More" Button

Amazon has introduced a significant change to its Premium A+ Content. Users viewing Premium A+ pages on the Amazon mobile app will now see a "See more" button after the second content module. Customers must click this button to access modules 3 through 7.

Key Points About This Update:

• The "See more" button restricts visibility to content beyond the second module.
• Premium A+ Content, previously a significant advantage for sellers, may become less effective if customers do not choose to expand the content.
• Basic A+ Content does not have this restriction, which could lead to inconsistencies in how content is presented.

This change suggests that sellers should prioritize making the first two modules of Premium A+ Content as engaging and appealing as possible. These modules are crucial for capturing customer attention and encouraging them to click "See more."

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