The Amazon Retargeting Method Mortgage Pros Use To Close An Extra 1-3 Refinance Deals Per Month

This may have happened to you…

You’re ordering something from Amazon (whether it be for you, your wife or your kids) but for some reason you’re not quite ready to buy just yet.

So you hold off and decide to go on Facebook to see what your friends are up to or make a couple quick searches on Google.

And that’s when you see it…

The same product you left in your shopping cart! As if by magic it follows you around to every corner of the Internet.

You could call it magic. Amazon calls it retargeting.

It’s one of the marketing strategies that Amazon has found to be among the most effective for driving up sales.

It’s called the familiarity bias. The more you see something, the more inclined you are to buy it.

So how can this be used to grow your mortgage business?

It’s simple, the more you can keep top of the mind awareness, the more people in your area will know about you and the more likely your name will be mentioned when the conversation about buying a home begins.

Now, the great part about all this is you don’t need to have fancy software or servers to track people that have shown an interest in buying a home. Facebook does that all for you.

You see, anyone who is a Facebook user that has certain online behavior matching that of a home buyer (looking up mortgage calculators, chatting about buying a home on Facebook, searching Trulia, etc) is automatically categorized by Facebook and available for you to target and retarget to stay top of mind.

The result?

• Being seen as a local celebrity by agent and becoming the preferred lender in your area.
• Getting more potential home buyers in your area to like and trust you more.
• Becoming onipresent in your local area (similar to having billboards across the city)

Simply making a video educating the market will tip the scales and put the law of reciprocity in your favor. What I mean by that is you will have added so much value and given them so much understanding that when it comes time to get a pre-approval, it’s a no-brainer who they will contact first.

Here's a practical example on how to use this to get more refinances this month using only your past client database.

What most don't know is that you can upload a CSV file of your past client database to Facebook and run an ad directly to your list telling them about rates being low and their opportunity to save on their monthly mortgage payments.

Think of this as another secret weapon in your arsenal: the ability to leverage attention to gain omnipresence in your local area.

If you have not yet put this in place, begin this immediately, it’s a strategy that very VERY few lenders are using but it won’t be that way for long, especially now that more lenders are utilizing social media to their advantage.

For a free strategy session to go over a plan of action for how you, specifically, can begin to implement a marketing strategy to generate leads, close more deals, and begin to get referrals from more agents, schedule here: calendly.com/maverickmedialab/60min