Amazon Product Hunting Methods
THE METHOD OF PRODUCT HUNTING
? A product should have as minimal weight as possible, no much than half a KG (0.50kg) per unit.
? A product which is going to sell should be checked that how much people are selling the product , and the people selling that specific product whether have good social profile or not.
#social profile?
? social profile means an account seller ratings and reviews .
? The reviews of that product of the following account should be somewhere between 700 - 800 or more.
? The ratings of the product of your competitor should be 4.5+.
? If a product has 4.5+ ratings and 700 - 800 reviews , the risk of return & refund is very low. If a product has less than 3 rating and less than 500 reviews, then the risk of return and refund is very high.
? A product that is going to be sold on amazon should not be fragile , brittle , glass like product or dangerous and battery operated, in which the risk of damage to the product is very high or it may cause problems while shipping or in warehouse like catching fire, or chemicals that may cause damage to surrounding while shipping like fire catching chemicals.
? A product should have a value of around 11$ to 40$ per unit & the profit margin should be 20% to 30%.
? A product may require certain types of #certifications like health related category. The amazon requires some sort of certificates in certain products like health related products, which makes complex situation for a new amazon seller to fulfill all those requirements. Such products are called gated category products. Such products should be avoided to save time and energy.
? a product should have low competition, high demand in a market place and a good profit margin.
? A product should not be trendy or seasonal. if a product you are going to launch is trendy like a fashion related product, then it would cause problems for the new sellers. For example a shirt which is trending on amazon may stop selling after that season or trend, in that condition the seller with a big stock may go in loss and the seller may be compelled to liquidate that inventory. In the same way a seasonal product may have some profit for sometime, but the demand of that product will become low after that specific season, in such situation the seller will have a big amount of stock without any demand.
? A product should not be patent of other sellers. If you are going to sell a product which is the patent of other sellers, it may cause problems and your account may be suspended by amazon.
? A product should not be expiry date related , if you are required to show the expiry date on a certain product, you should avoid such product, it may be a beauty product or it may be a food product. if the product having expiry date is stocked in the warehouse for sometime and the expiry date becomes near than the demand of such product will become low and the seller may go in loss.
Product Ideas?
There are a lot of methods to hunt the products which fulfills all amazon requirements. One should not persist on selling the product of his choice, before selling on amazon, one should completely do research about the product and its current states. following are some methods to get product ideas for amazon selling.
1. On amazon search bar, we can search "best sellers" of the year and get ideas about the product and its stats.
2. On Ali baba and Ali express we can search for a good product to sell , we can also find information of the best products on Ali baba for product hunting.
3. We can also search best sellers products and check the profile for information collecting purposes on Amazon.?
4. If someone on amazon sells a good product and have a good social profile, we can check other products of the following profile to get idea about other products and its stats.
5. A specific keyword is searched on amazon or Ali baba and the products of that specific keyword is shown on the screen. In this way, we can get ideas about a product for hunting. For example if we type spoon on the search bar of amazon , the other words are automatically shown which gives better ideas about a product and its variations.
Product Ideas By Tools
Amazon seller tolls are software tools that help amazon sellers to succeed on amazon. These tools can help amazon sellers with #product research, #keyword research, #marketing or inventory management challenges. We don't necessarily need an amazon seller tools to sell on amazon, but it is highly recommended. here are some tools which are used for product ideas.
? Jungle scout?
? AMZ Tracker
? Feedback genius?
? keyword inspector scope?
领英推荐
? Merchant word
? Camel camel camel
? Informed.io?
? Helium 10
Here are sub tools of helium 10
a. Magnet?
b. Cerebro
c. Scribbles
d. Frankenstein?
e.?Misspellinator
All the following tools are used for market intelligence to get ideas about our competitors , its sells its market consistency, its reviews?
? If a product has temporary sell, we should not hunt the product .Only consistent sells products should be launched.
? If your competitor is Amazon itself , the such products should be avoided hunting, because no can compete with amazon on a product sell.
? The consistency of reviews and ratings should also be checked, if a product has not consistent reviews and ratings, the such product should be avoided.
? Long tail keyword should not be used .The costumer do not search and therefore not buy a product with long tail keyword.
? While hunting a product, the average investment of your competitor should be between 15000$ to 20000$in USA and 6000£ to 7000£ in UK.
NOTE; a website "merchant keyword" can be used for keyword creation, this website tells complete detail about keyword, it also informs you about relevant words and its search volume.
Some Other Methods?
I. Go to amazon, and start typing anything, any letter in search bar and see that amazon to autocomplete it with, this shows you what people are usually searching for it, and if the people are searching for it ,then they probably want to buy it.
II. Go to amazon.com \best sellers and look through the best sellers. Most of these are saturated or competitive . So go through subcategory after subcategory until you land on a promising opportunity .Find an idea from here.
III. Look at any random product on amazon and go through their reviews, click on a reviewer's name, you can see every product he has ever reviewed find an idea from here.
IV. Go through deals websites and look at what people are trying to launch. check out Jump sand \rebate key or just any other Facebook deals page .Find an idea from here.
V. Whenever you find any worth shortlisting product , click on the seller's store name and look through his products .Find here You can find fresh ideas to be considered.
NOTE; The failure ratio on amazon is 95%, so a product should be carefully hunted.
??Regards?
WAKEEL AHMED