Amazon Prime Day: The Ultimate Seller's Playground!

Amazon Prime members purchased more than 375 million items worldwide and saved over $2.5 billion on millions of deals!

The first day of Prime Day 2023 was the single largest sales day ever on Amazon, making that year's Prime Day the biggest yet! This massive success was largely thanks to third-party sellers like yourself. While it’s too late to submit deals (we warned you!), make sure to mark this event on your calendar for next year! So, what should you do to get in on the action?

Here are some tips for FBA sellers to prepare for Prime Day 2024 from? Brian Connolly , E-commerce Expert, and Writer at Jungle Scout :

1.??????? Offer Multiple Ways to Save: Create deals, discounts, and promotions to entice customers. You can offer:

o??????? Prime Day Event Deals: Submit deals through Seller Central, though the fees will be higher due to increased traffic.

o??????? Prime Exclusive Discounts: Offer discounts specifically for Prime members.

o??????? Coupons: Highlight discounts with visible green tags on product pages.

o??????? Promotions: Create custom promotions like "buy one get one free" or social media promo codes.

2.??????? Order Inventory: Ensure your inventory is ready for Prime Day.

o??????? FBA: Check your FBA capacity limits and increase your sell-through rate to avoid excess inventory.

o??????? FBM Offers: If FBA capacity is limited, set up FBM (Fulfilment by Merchant) offers as an alternative.

3.??????? Optimize Listings: Enhance your product listings to attract customers.

o??????? Audit Listings: Ensure titles, bullet points, images, and descriptions are compelling and up to date.

o??????? Split Test A+ Content: If brand-registered, use Amazon’s split-testing feature to maximize conversion potential.

o??????? Increase Reviews: Use tools like Jungle Scout’s Review Automation to boost your review count.

4.??????? Boost Marketing Strategy: Increase your product visibility.

o??????? PPC Campaigns: Aggressively bid on important keywords and use advanced PPC solutions like Sponsored Brands and Sponsored Display ads.

o??????? Off-Amazon Ads: Use Facebook and Google ads to drive external traffic and track conversions with Amazon Attribution.

o??????? Social Media: Leverage platforms like Facebook, Instagram, YouTube, and TikTok to promote your deals.

5.??????? Use Jungle Scout Cobalt: Utilize tools and templates to prepare strategically.

o??????? Prime Day Dashboard Templates: Analyse past Prime Day data to inform your strategies.

o??????? Shelf Intelligence: Monitor Share of Voice, Keyword Performance, and top ASINs.

o??????? Dayparting and Advanced Budget Control: Optimize your advertising budget and bids during peak Prime Day hours.

By following these steps, you’ll be ready to maximize your sales and visibility during the next Amazon Prime Day. Get ready to join the fun and watch your business soar!