Amazon Prime Day 2023 Planning

While Amazon hasn’t officially announced when Prime Day will take place, they made an announcement in Seller Central stating that now is the time to prepare for the big sales event. Like previous years, Prime Day will likely take place in mid-July.

Three months might seem like more than enough time to get ready, but we agree — now is the time to get a leg up on your competition and prepare for Amazon Prime Day.

What retailers on Amazon can do to be ready for Prime Day in 2023

It’s critical to take action now to prepare your company for the anticipated increase in sales in order to fully benefit from the Amazon Prime Day event.

1. Provide Customer with a variety of discounts

Create special offers, discounts, and promotions on your product listings to persuade people to buy them on Prime Day.?

Some vendors experience a boost in sales despite not running any promotions at all because of the increased traffic. However, it’s a smart idea to provide them with discounts. These are four techniques to use:

Prime Day Deals

Shoppers come to Amazon on Prime Day looking for deals. While it is not completely necessary to offer a discount to see an increase in sales on this day, it can certainly help.?

Amazon says to submit your deals by April 28, 2023, to participate in the Prime Day sale.

See what you have available to submit during the Prime Day timeframe by visiting the Deals area of Seller Central (Advertising > Deals). The costs associated with running discounts on Prime Day will be higher than usual, so keep that in mind. Due to the considerable increase in consumer traffic on certain days, which results in increased visibility, Amazon raises the costs.?

We also have the choice to run a Lightning Deal for our product within the “Prime Day window,” which will cost $300 – $500 plus the price you offer. The Lightning Deal charge is typically $150, so you must decide if the higher price is reasonable for your Brand.

Is the cost justified? Give this deal a try if you’ve had success with lightning deals or if your product has a high conversion rate. This deal will probably boost your product’s awareness and sales.

Skip this offer and choose a Prime Exclusive Discount if your product is new with no sales history or if you don’t have a large advertising budget.?

Exclusive Discount for Prime

There are more discounts than Lightning Deals that you might offer on Prime Day. Additionally, sellers may provide what is known as a Prime Exclusive Discount.?

It will display a discounted price with the regular price checked out and the percentage saved. A Prime Exclusive Discount is one that is only available to Amazon Prime members. In Seller Central, select the Advertising tab > Prime Exclusive Discounts to configure a discount.

Keep a watch out for that in Seller Central around Prime Day week since it is typically when you may establish these deals.?

Coupons?

A coupon is the best way to let customers know you’re offering discounted prices because it shows up as a bright green tag next to the list price on the product detail page — customers can’t miss it, and they don’t have to go hunting for deals on a separate page.

Create a Promotion

Amazon sellers may create several deals in Seller Central, such as “buy one, get one free” or “buy one, get one 50% off.” Additionally, you may make unique social media discount coupons for Amazon that you can distribute to your audience or an influencer.?

You’ll get a unique marketing page to direct potential clients to.?

2. Order supplies?

Although it may seem apparent, you should start buying goods right away so that they will be available on Prime Day. Start negotiating with your suppliers to make sure your stock is prepared.?

Make sure your stock reaches our US fulfillment centers by June 15, 2023, advises Amazon. Thus, you have little over two months to ensure that your supplier sends your goods to Amazon and that it arrives.?

To allow for any potential complications, ship as early as you can.?

Before buying an excessive amount of merchandise if you fulfill through FBA, be careful to verify your FBA capacity restrictions. Sellers may now predict their inventory needs up to three months in advance thanks to the new capacity manager.?

If your inventory limitations on Amazon are currently low, concentrate on raising your sell-through rate and lowering surplus inventory. These are important aspects to consider.?

3. Create FBM offers if you do not have enough FBA inventory

If your inventory capacity limits are too low for what you are expecting or maybe you won’t have enough time to ship inventory into FBA, create FBM offers on your listings so you can still offer deals and meet customer demand by fulfilling your own orders (or by using a third-party fulfillment center).

Sellers are able to offer both FBA and FBM fulfillment methods under one ASIN. To add an FBM option:

1. Go to “Add Products” in Seller Central.
2. Enter your ASIN.
3. Click “Sell this product,
4. Enter a new SKU to identify the FBM offer and?
5. “I will ship this item myself” as the fulfillment method.?

If your FBA inventory runs out, your FBM offer will then go to the?Buy Box, as long as you have inventory available for the FBM offer.?

4. Improve the listings.?

Prior to every significant selling event, sellers should concentrate on listing optimization. Discounted pricing is vital to today’s consumers, but in order to increase conversions, your product listing must be as appealing as possible.

How to make your Amazon listings for Prime Day as effective as possible:

Look through your listings: Make sure your title, bullet points, photos, and descriptions are relevant and exciting by checking them. Check out Jungle Scout’s new AI Assist function in Listing Builder if you need assistance creating your listing copy.

Split test your A+ content:?If you are brand-registered, think about using Amazon’s split-testing functionality to increase the conversion potential of your listing.

Increase your reviews:?Although sending out automated review requests to all of your customers is easier said than done, employing Jungle Scout’s Review Automation tool will help you achieve it.?

It will be advantageous to do this now rather than just before Prime Day since you will hopefully be able to boost your sales and Best Sellers Rank before the big event.?

The more traction your listings currently have, the more they’ll benefit you on Prime Day when Amazon traffic is expected to soar.

Strengthen your marketing plan:

Ensure that customers can find your listings on Prime Day by increasing the exposure of your brand both on and off Amazon. Start right away so that by the time the sale arrives, you can tempt your expanded audience with fantastic discounts.

Here is some marketing advice for Prime Day:

Examine your PPC (pay-per-click) marketing initiatives.

To improve your organic position, think about placing more aggressive bids for the most important keywords related to your product. The moment has come for brand-registered sellers to utilize their access to Amazon’s cutting-edge PPC advertising tools. Sponsored Brands, Sponsored Brands Video, and Sponsored Display Ads are some examples.?

Run non-Amazon advertisements to increase the visibility of your promotions and boost revenues.?

Try utilizing the advanced targeting features of Facebook and Google advertisements, and keep in mind to use Amazon Attribution to track your off-Amazon traffic and conversions.

Activate social media.

Customers are more interested in finding things on Facebook, Instagram, YouTube, and even TikTok; pique their curiosity by letting them know how much your products will cost them less on Prime Day through posts, Instagram Stories, and brief videos. Even part of that content can be reused through Amazon Posts.