Amazon Prime Day 2023: Here's How Brands Can Prepare and Succeed!

Prime Day 2023 is coming!?

As Prime Day approaches, brands have the opportunity to boost sales and establish a strong presence on Amazon. It is a litmus test, reflecting the fruition of year-long efforts to enhance brand visibility and drive sales.

As a Senior Digital Product-Tech Functional Consultant based out of USA, I have seen up close, the excitement and palpable tension that kicks in for Analysts, Sales & Media teams, Operations teams at 3AM on Prime Day.

With that firsthand experience, I am going to share a few essential strategies that can help brands to prepare and succeed during Prime Day.

1. Develop a Prime Day strategy:

• Plan your deals , Set an ad budget.
• Plan out your campaigns for max impact.?

2. Optimize product listings (PDP):

• Make your listings stand out with contextual Product descriptions, use high-res images, add Amazon Brand Story.
• Utilize A+ brand content.

3. Personalized Experience:

• Leverage Amazon's Deal of the Day and tailored recommendations to deliver a personalized shopping journey.

4. Promote your Prime Day deals:

• Stand out from the competition by running targeted PPC ads, Lightning Deals
• Build brand awareness across Amazon and other channels.

5. Amazon Keyword Research:

• Boost your product visibility and sales by targeting the right, high-value keywords on Amazon to improve relevancy and SEO.

6. Get Vocal on Social:

• Engage your audience through social media, email marketing, and collaborate with influencers to create an authentic brand story.
• Create buzz around your Prime Day deals and engage with a wider audience.

7. Reviews and Ratings strategy:

• Capitalize on increased traffic during Prime Day to build your Reviews and Ratings.
• Monitor Returns, Reviews and Ratings once Prime Day is over to gauge performance and fix any underlying issues.

8. Inventory Assessment:

• Evaluate your inventory levels to ensure sufficient stock for the expected surge in demand during Prime Day.
• Ensure that inventory reaches Amazon Fulfilment Centers at least a month prior to Prime Day

9. Evaluate performance with Advanced Analytics:

• Analyze sales data, conversion rates, and Advertising ROI to assess campaign success and areas for improvement and enable data-driven decision making.
• Evaluate Forecasting to improve Sales and Inventory, accurately meet demand profitably, and prevent costly Lost Buy Box (LBB)
• Monitor real-time own vs. Competitors’ strategies on Price, Promotions, and Deals to remain competitive.

10. Remarketing:

• Use remarketing techniques to reconnect with potential customers and encourage conversions beyond Prime Day.

Do share your thoughts and comments on Prime Day 2023. Thank you!

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