Amazon PPC Made Simple: A Step-By-Step Guide - Part 3
Jake Schwarzbaum
Co-Founder of Velocity Sellers - Amazon and Marketplace Experts - Full Service Management
How to Start Your First Amazon PPC Campaign
1. Choose the Products to Advertise
First and foremost, you must choose which things to promote. You’ll probably choose a few different things to market whether you’re creating a Sponsored Products, Sponsored Brands, or Sponsored Display. Consider how your items will function together to promote clicks and revenue if you’re creating a Sponsored Brands ad. Product sales, ranking, and popularity are a few aspects to consider while selecting your products.
2. Conduct Keyword Research
If you’re putting together a manual campaign, do your keyword research after you’ve decided on your products. When advertising on Amazon, you have the option of building manual or automatic campaigns. Amazon creates a list of keywords for your ad (based on your product) to target automatically through automated campaigns. On the other hand, manual campaigns rely on you to offer keywords. Start with automatic marketing and work your way up to manual campaigns, as this is effective according to Amazon.
3. Optimize Your Product Listing
Whether you use automatic or manual advertising, you should optimize your product listings for search engine optimization (SEO) to get the most out of your ad campaign budget. This is an important step that will help you rank higher in Amazon’s organic search results.
If you gathered keywords in the previous phase, use them in the title, description, and features of your product. You should also double-check your product photos and copy in addition to these components.
Make sure your product has professional images that show it off both on its own and in motion. Your language should also emphasize the benefits and uses of your product, as well as mention important details such as whether or not your product is covered by a guarantee. You’re ready to create your Amazon PPC campaign once you’ve finished tweaking your product listing.
4. Create Your Campaign
Follow these first steps to get started on your first campaign:
After that, you’ll have three options to choose from which are products, brands, or displays that have been sponsored
After you’ve decided on an ad kind, Amazon will ask for the following information:
5. Choose your Targeting
Amazon will ask you to choose your targeting setting once you’ve completed the initial campaign setup.
You have the option of choosing between manual and automatic targeting:
Automatic targeting: Amazon utilizes your product information to target your ads automatically.
Manual targeting: Your ads are delivered by Amazon based on the keywords and bids you provide.
6. Upload Your Keywords
With manual targeting for Amazon PPC, you can use up to 1,000 keywords per ad group; aim for at least 30 for your campaign. You can either type in keywords manually or upload a csv file with your whole keyword list. If you type in terms manually, Amazon will recommend keywords for you.
You can also choose from the following:
7. Set Your Keyword Bids
You can find the most cost-effective bid for your various keywords using your previous keyword research. You may, for example, increase your default bid for one keyword and then increase it for another. In any case, be sure you base your bid on data. You don’t want to waste money by speculating.?
Check your adverts on a regular basis to see how they’re doing. Amazon will even assist you by making bid suggestions. With this progressive approach to Amazon pay-per-click, you’ll be able to spot opportunities to lower or raise your bids to improve your campaign’s outcomes and ROI.
8. Submit Your Ads
You can submit your ads to Amazon after you’ve finished adding your keyword bids. In most cases, Amazon will review your campaign and ads within a few hours. However, once it does, your advertising will be launched, and you can begin monitoring its effectiveness. If Amazon notices a problem with your ads, it will notify you and suggest solutions. Remember to monitor your ads on a regular basis even after they’ve been launched.