Amazon Performance Paths, Strong Branded SERP, What to Expect Pre Prime Day, and More
One week to Prime Day! Are you ready????
Keeping you up-to-date with the latest and freshest insights in retail media. (If you're new here, hi friend ??)
In this week’s edition:
??New Amazon Performace Paths ????Amazon Ads has launched a new educational initiative tailored for key marketing roles relevant to the agency audience. Participants can choose from four specific paths: Brand Marketing, Performance Marketing, Planning and Strategy, and Analytics and Insights. After completing the recommended training and passing a final assessment, participants receive a badge and pathway certificate. This initiative aims to help agencies grow by equipping employees with hands-on experience and resources to enhance their expertise. Jeff Cohen shares all the details about this exciting new opportunity here!
1?? How strong is your branded SERP??? Prime Day is next week and ensuring your branded search engine result page (SERP) is optimized is crucial to avoid losing potential customers. Adam Mellott takes you through a scenario that shows how not all brand searchers are guaranteed buyers; many are open to discovering new brands. Read his take on how to ensure a seamless customer experience to capture and retain interest from shoppers entering through branded searches here.
2?? Counteracting the "Summer Slump"?? If the holiday weekend performance had you worried about the infamous "summer slump", when shoppers browse and build their baskets for Prime Day, then this podcast episode is for you! Adam sat down with Michael Erickson Facchin at Ad Badger last year to discuss how you can combat all aspects of this time period. Read more here and listen to their discussion here!
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3?? 100k reasons to be BTR???The BTR Media team just reached 100k collective followers on LinkedIn! This is an exciting milestone for our team, and it wouldn't have been possible without the support of our fantastic community. You may read the newsletter, but do you know all of us yet? If not, get to know the team through our very own playing cards (and even if you do know us, the cards are still pretty cool).??
4?? Increasing TACOS & falling CVR??? Don't be alarmed! Adam uses his firsthand experience to explain why it's normal to see this as Prime Day quickly approaches. Customers are actively researching and building their baskets in anticipation of Prime Day deals, particularly for high-priced items. This means it's imperative to strategize effectively to maintain visibility in your category. Read more here.
??Going back to Amazon? Nike is just doing it?? Big news, 耐克 is set to return to 亚马逊 within 18 months after its direct-to-consumer (DTC) strategy failed to deliver the anticipated rewards since severing ties with Amazon in 2019. The likely outcome is a new deal granting Nike more control over its Amazon presence in exchange for ad spending, restoring its leverage and competitive edge on the platform. Malte Karstan has everything you need to know about Nike's return here!
Brand Evangelist @ PickFu | CEO & Founder @ Aspi | Canva Addict| Data Driven | CTR GOAT | #AmazonCTR
8 个月suns out guns out?!
CEO of btr media | Amazon Advertising, Retail Media
8 个月Sun’s out, Sales down perfectly defines where I am at ????????