?? Amazon partners with TikTok to introduce Shoppable Ads

Hot off the Amazon Grill???

Unlock Amazon’s Free Brand Analytics For Advanced PPC

Building a sustainable Amazon business hinges on cultivating customer loyalty. To achieve this, you must deeply understand your customers—their needs, preferences, and spending habits. This insight allows you to tailor a marketing strategy that resonates with them and drives sales.

However, data is crucial for this process.

First introduced in 2019, Amazon Brand Analytics is a suite of tools that has steadily expanded and you with valuable data to analyze customer purchasing behavior, enabling you to make informed decisions and enhance your marketing efforts.

In an exclusive webinar conducted by Orange Klik and powered by Getida, I, along with Augustas Kligys, founder of Orange Klik and Ritu Java, CEO of PPC Ninja discussed how sellers can use Brand Analytics data to enhance their PPC campaigns.?

Here are some highlights from the session:?

• Market Basket Analysis for building baskets
• Retargeting and targeting bundles with Sponsored Brands
• How to use Customer Review Insights for your marketing strategy

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Top Amazon Advertising Strategies Revealed | Elevate eCommerce PODCAST EP #5

With over 2 million sellers competing on Amazon, it can be challenging to make your product stand out. Does this mean reaching the top of search rankings organically is out of reach? And is the investment in ad campaigns really driving the organic growth you’re hoping for??

In the latest episode of the Elevate eCommerce podcast, I and Hai Mag, CEO at Eva discuss:

• How to balance your ad spend with organic growth
• Cutting-edge advertising strategies, such as vertical videos and Amazon Marketing Cloud (AMC)
• The influence of Prime Day on your advertising approach
• Leveraging AI to optimize ad performance and manage your eCommerce business

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Nerd Lounge ??

Customer Review Insights

Market Basket Analysis (MBA) is a part of Amazon's Brand Analytics and is a powerful tool that provides visibility into customer purchasing behavior by identifying products that are frequently bought together. Crucially, this includes both products from your brand that those from other brands on the marketplace. You can?filter results to show only a specific brand, or add up to 100 ASINs in the search bar to hone in on those.

It displays the top 3 products bought together with your ASIN, and what percentage of purchases include this combination. Look at it as a sort of shopping basket analysis. What else do shoppers include when buying your products??

Here are some of the best use cases for utilizing the Market Basket Analysis module to improve your advertising game:

• Cross-selling and upselling - Focusing first on identifying products in your catalog that are frequently bought together, and cross-sell and upsell through advertising. This can be done with Sponsored Products product targeting by ASIN, and Sponsored Display targeting through a number of targeting methods. You want to associate these products together in Amazon's algorithms and increase the chances of them being seen in as many places as possible around the ecosystem.
• Competitor Targeting and Remarketing - Shifting focus to other brands purchased alongside products from your catalog, we can start to benefit from the exposure and popularity of other products. These can be in your category or not. Sometimes the data will reveal surprising combinations that you normally wouldn't associate with your products. We like to build Sponsored Display retargeting campaigns to target competitor or purchased together products by either views or sales, depending on the use case. This means we are following around products with whom we already have an affinity and being seen by the right shoppers.
• Bundle Building - Combine 2 or more products from your brand that have an established history of selling together and create a Virtual Bundle. Make an appealing listing with A+ content included like you'd do for any other listing, then advertise this bundle with Sponsored Brand campaigns. This is the only ad campaign type that can advertise virtual bundles, so use it wisely!

Save The Date???

Amazon Dates to Remember

• August 26, 2024 - start of Labor Day sale and runs through September 3, 2024. Submit your deals today
• September 6 - BFCM deals submission cut-off date

Amazon Accelerate (September 17th-19th, 2024) in Seattle, Washington

Amazon Accelerate, the premier annual conference for selling partners, is an unmissable event for Amazon sellers. This three-day event offers the first look at new product announcements, in-depth learning sessions, vibrant networking opportunities, and personalized support from Amazon experts. Attendees can connect with peers, learn from senior leaders and industry experts, and explore the latest tools and innovations designed to help them succeed. Highlights include inspiring general sessions, practical breakout sessions, and opportunities to engage with affinity groups and Amazon programs.

More Info >>

Amazon Latest Feed ??

• Amazon is upgrading its Brand Stores, now offering a DTC format to the top 1% of sellers like Think Anker and Mary Ruth's, featuring wide-screen video and dynamic elements. If successful, this upgrade could eventually be available to all sellers, enhancing their design capabilities and competitive edge. Jon Elder

• The new Sponsored Brands Ad format enhances user engagement with interactive buttons and an auto-playing product slideshow. By using high-quality images and well-organized storefronts, it effectively showcases product range and boosts brand presence. Himanshu Verma

• To boost conversions, leverage Amazon coupons in your PPC campaigns by offering single-use discounts that attract attention with a green badge. Choose the right products, select compelling discounts, and monitor performance metrics to maximize ROI and improve your click-through and conversion rates. Michael Erickson Facchin

Amazon Trending Tidbits???

Review updated bullet point requirements to optimize your listings

Starting August 15, 2024, Amazon is updating its product bullet point requirements to simplify product detail pages for customers. Yes, that is today!

Key changes include:

• Emojis, use of special characters, and certain phrases like refund-related guarantees will be restricted
• Sellers will receive guidance for creating clear and concise bullet points.

These updates aim to assist shoppers in comparing products more efficiently and determining if an item meets their needs. By standardizing bullet points, customers will be able to quickly identify key features and benefits. I'm surprised it's taken Amazon this long to hand down a clear stance on emojis in bullet points.

Amazon will use its generative artificial intelligence (AI) to optimize listing quality. Non-compliant content will be removed and replaced with AI-generated content. This is what has most sellers up in arms, or at the least cautiously awaiting the proposed changes. Any AI-generated improvements will be shared with sellers for review before being applied to listings. We've been communicating with our clients about this for a few weeks and encourage everyone to spend time closely examining your listings before the AI does it for you.

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Amazon Shoppable Ads now on TikTok

Amazon has partnered with TikTok to introduce shoppable ads, allowing users to discover and purchase products directly within the TikTok app. This new shopping flow lets users complete their purchases seamlessly without leaving TikTok. While it's unclear whether the ads will feature only Amazon-sold products or include third-party merchants, the long-term goal seems to be broadening the range of products available.

Users can link their TikTok and Amazon accounts through a one-time setup. Once linked, they can complete purchases within TikTok, enjoying real-time pricing, Prime eligibility, delivery estimates, and product details on select ads. This is U.S. only for now. Amazon already has similar partnerships with Facebook, Instagram, and Snapchat and is reportedly working on bringing shoppable ads to Pinterest as well.

I never thought we'd see the day when TikTok and Amazon collaborated on something to this extent, but here we are. We will report back in a future Bulletin if we have some results to share from giving this a shake.

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2024 holiday peak fulfillment fees for Fulfillment by Amazon

As Amazon prepares for another Peak season in 2024, it is now informing sellers about the holiday peak fulfillment fees that will be in effect from October 15, 2024, through January 14, 2025. These seasonal fees, similar to those charged by other major carriers, are intended to help cover the increased fulfillment and transportation costs during this busy period.

The 2024 holiday peak fulfillment fee will apply to all products, with consistent fees for items within specific size bands across different stores. This includes US and Canada Fulfillment by Amazon (FBA), North America Remote Fulfillment, US Multi-Channel Fulfillment, and Buy with Prime. The average fee will remain the same as last year, except for products priced under USD 10 in US FBA, which will see a new peak fee in 2024.

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Thank you for reading!

- Brent

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